It is evident that while there were good levels of awareness about the RAF FF website amongst non- serving voters, there is work still to be done with serving audiences. Overall, 53% of voters had heard of our website but only 27% had used it. Again, it was reassuring to note that those who had accessed the site had found it useful.


Figure 9:


As part of our communications strategy we have been developing our links with the serving and non- serving community through the use of social media networks, such as Facebook, Google+ and Twitter. We have found this to be a very useful way to quickly and effectively communicate information to families and to receive their feedback and evidence. We are members of many local ‘Wives and Girlfriends’ (WAGS) Facebook groups which have been set up on RAF units and we use these groups to ask that they promote our unit visits, publicise our online surveys and to cascade news and information.


It was interesting to note that, whilst the overall responses to the question about social media networks indicated that 49% of voters belonged to these types of sites, they appearred to be predominantly non-serving family members who had signed up to this method of communication (Fig 9).


This is an area we continue to develop as indeed does the RAF. It is apparent that there needs to be more direct engagement with non-serving family members and this may prove an ideal way of enhancing that communication.


www.raf-ff.org.uk


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