STUDENT FINANCE LEGAL ISSUES
compete more effectively to attract students and improve their admission yields. College Abacus offers aggregate analysis of the tuition pricing and financial aid practices using a unique data set derived from colleges’ net price calculators. Tis allows schools to see themselves through the eyes of cost-sensitive prospective students. Schools can understand how they compare and identify elements that drive differences in cost, so that schools can better attract prospective students. For many community and technical schools, this kind of analysis provides a unique opportu- nity to delve into how competitors present their pricing to potential students. College Abacus also works to connect schools to students that express an interest in them on our system through lead generation (Our leads include contact infor- mation and relevant non-financial data). College Abacus only connects students with schools in which they have expressed a specific interest, thereby yielding high quality leads with a strong conversion potential for participating schools. Students and schools shouldn’t need a crystal ball to make decisions about financial aid – just an abacus.
Whitney Haring-Smith is the founder and CEO of College Abacus. Whitney earned his B.A. and M.A. at Yale Universi- ty in 2007, before continuing his education at the University of Oxford on a Rhodes Scholarship. Abigail Seldin is the co-founder and Chief Product Officer of College Abacus.
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