“Parking and transportation now includes a tremendous amount of


technology, and a major focus on use of resources. It is much more than just painting lines on a parking lot or buying a cheap bus run from a remote parking lot to the center of campus.”


Te Deal CMA performed a parking and transportation analysis for Ohio State University, including a report of the financial implications of funding recommended improvements and changes to access management around campus. “Access management,” as Chance describes it, is the inclusion of every aspect included in transportation on campus, including carpooling, walking, biking, public transpor- tation, and driving. Access management, however, also includes the assistance needed to get an individual from point A to point B, such as signs, information, and ame- nities. Adds Chance, “parking and transportation now in- cludes a tremendous amount of technology (license plate recognition, pay-by-cell phone, real-time bus location software, RFID permits, etc) and a major focus on use of resources (financial, environmental, time). It is much more than just painting lines on a parking lot or buying a cheap bus run from a remote parking lot to the center of campus.”


Te result? OSU accepted a bid from a private Conces- sionaire for $483 million over 50 years. Parking facilities and operations were turned over to the Concessionaire, who then became responsible for parking operations on campus, as well as keeping the revenue from these op- erations and paying the associated expenses for the next 50 years. Former Transportation and Parking Services employees were either transitioned to the Concessionaire’s staff, stayed within OSU’s new Transportation and Traffic department or took other positions within the university.


Te Benefits (and Risks) According to the Association of Public and Land Grant Universities, more than 1 in 3 universities in 2011 were considering privatizing for short-term revenue. More than 4 in 10 were looking at privatization for long-term reve- nue. Large, up-front lump sums can be used for improve- ments that would have taken years to fund otherwise. And at OSU, portions of the interest from the money placed


NOV/DEC 2012 • TODAYSCAMPUS.COM 17


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