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RECEPTION


Front Desk Welcome


In this issue you will find the first in a new series of articles, looking at the design departments within


the major hotel groups, beginning with an in-depth profile of Hilton Worldwide’s global design team.


COVER STORY: The second Superbude hotel-hostel in Hamburg features an abundance of industrial and maritime references. Wooden cable reels are re-used as tables, utilitarian Mayday lamps by Konstantin Grcic hang from netted headboards, and rope-patterns are laser-etched into wall panels of yellow-coloured wood as used on German construction sites to shutter concrete.


It has long struck me that each of the hotel groups of significant size has its own unique set-up for its design function. Each company has a different arrangement in terms of the percentage of its hotels that it owns, manages, leases or franchises. And each has a different internal structure for the plethora of disciplines that deal with the creation of new hotel projects, or the refurbishment of existing ones: development, architecture, construction, interior design, technical services, engineering, procurement and so on. From an outsider’s perspective, these structures are often opaque. By the nature of large corporations, staff turnover and internal reorganisations mean it is difficult to keep track of who is responsible for what. If you are a designer or architect hoping to secure work with a big hotel group, or a manufacturer looking to supply them with products, it can be difficult to know where to start. Do you approach the developer or the operator? The internal designers or the development team? A purchasing department or a procurement agency? We can’t pretend to provide all the answers – just as each hotel group is different, so too is each hotel project. But this series of articles does at least shed some light on what is a complex state of affairs. It is perhaps in the nature of a magazine like Sleeper that we tend to focus on one-off projects, so the design work of the major hotel groups – work which accounts for a significant majority of hotel design projects worldwide – doesn’t always get the recognition it deserves. Hopefully this article and future ones will go some way towards redressing the balance. Talking of internal structures, I am delighted to welcome on board a new addition to the Sleeper Magazine team. Shanna McGoldrick joins us as Editorial Assistant and wasted no time in helping put the finishing touches to this issue, before she makes her trade show debut at this year’s Sleep Event.


Editor Matt Turner m.turner@mondiale.co.uk


Deputy Editor Catherine Martin c.martin@mondiale.co.uk


Editorial Assistant Shanna McGoldrick s.mcgoldrick@mondiale.co.uk


International Advertising Sales Stephen Quiligotti s.quiligotti@mondiale.co.uk


Advertising Sales Becky Thomas r.thomas@mondiale.co.uk


Rob Hart r.hart@mondiale.co.uk


Design Dave Bell d.bell@mondiale.co.uk


Advertising Production Dan Seaton d.seaton@mondiale.co.uk


Finance Director Amanda Giles a.giles@mondiale.co.uk


Accounts Donna Barlow d.barlow@mondiale.co.uk


Faye Riley f.riley@mondiale.co.uk


Marketing & Subscriptions Laura McLaughlin l.mclaughlin@mondiale.co.uk


Chairman Damian Walsh d.walsh@mondiale.co.uk


Publishers Sleeper Magazine Ltd Waterloo Place, Watson Square Stockport, SK1 3AZ, UK Tel: +44 (0)161 476 8390 Fax: +44 (0)161 429 7214 www.sleepermagazine.com


Retail Cover Price (where sold): £7.95 Annual Subscription Rates: (6 issues) UK: £63.00 Europe: £78.80 RoW: £105 [$168] Two year rates available on request Back Issues: (subject to availability) UK: £10.00 Europe: £12.50 RoW: £17.00


To subscribe visit: www.sleepermagazine.com or call +44 (0)161 476 8395


Sleeper (ISSN 1476 4075) is published bi-monthly by Mondiale Publishing Limited, Waterloo Place, Watson Square, Stockport, SK1 3AZ, UK.


The 2011 US annual subscription price is $168.00. Airfreight and mailing in the USA by agent named Air Business Ltd, c/o Worldnet Shipping Inc., 156-15, 146th Avenue, 2nd Floor, Jamaica, NY 11434, USA


Periodicals postage paid at Jamaica NY 11431.


US Postmaster: Send address changes to Sleeper, Air Business Ltd, c/o Worldnet Shipping Inc., 156-15, 146th Avenue, 2nd Floor, Jamaica, NY 11434, USA


Subscription records are maintained at Mondiale Publishing Limited, Waterloo Place, Watson Square, Stockport, SK1 3AZ, UK.


Air Business Ltd is acting as our mailing agent. Printed By Buxton Press


Matt Turner - Editor WWW.SLEEPERMAGAZINE.COM NOVEMBER / DECEMBER 2012 007


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