COMPANY PROFILE
LEFT : Kvadrat textiles are specified in over 1,000 hotel projects worldwide, including the Hotel Indigo Berlin Ku’Damm
Reichstag, Berlin; Guggenheim Museum,
Bilbao; DR Concert Hall, Copenhagen; Yves
St.Laurent, Paris and the new Opera House in Oslo. And increasingly the company’s curtains,
upholstery fabrics and acoustic panels are used in top hotels, restaurants and conference rooms all over the world. There are over 150 designs in the portfolio,
including many that are particularly well suited to hospitality applications. No surprise then that since 2007, Kvadrat has been specified in well over 1000 hospitality projects, putting the organisation in a strong position to understand the specific needs of the sector. “Kvadrat regularly adds to its offering
for the hospitality industry,” says Head of Hospitality Dorte Bagge. “The company now offers a more extensive selection of Trevira CS upholstery textiles, blackout curtains and sheers than ever before. Importantly, these are priced to meet typical hotel room budget requirements.” “The Kvadrat Hospitality Division is staffed
by highly trained personnel, who combine an in-depth understanding of colours, tactility and textures with detailed knowledge of the functional performance of different materials,” adds Bagge. “Consequently, they are able to
provide superior end-to-end support from the initial consultation to post-sales advice. This includes guidance on how to differentiate the look of the hotel, based on its unique values, and many other value-adding services, such as formulating a price that includes the sewing of curtains.” Additionally, Kvadrat offers ‘specials’
for hotels that require custom-made textile solutions, drawing on its wide-ranging network to create tailored curtains, textiles and Soft Cells acoustic panels. According to Anders Byriel, this type of
collaboration is the key to the next phase in its engagement with the hospitality sector – not just working with architects and designers, but also the ‘end-user’ property developers, hotel groups and owners – although he maintains that “specifiers will be at the heart of everything we do, that’s in our DNA.” “We see the next part of taking our business
further as diving into specific market segments and collaborating with the key decision makers to understand those sectors,” he adds. They have already undertaken a similar process in the transportation and cruise industry sector, where Byriel says they have now taken their market share to 30-35%. Their experience in hospitality encompasses
160 NOVEMBER / DECEMBER 2012
WWW.SLEEPERMAGAZINE.COM
everything from independent boutique hotels to working directly with hotel chains. Previous clients include Hilton Hotels and Resorts, Accor, Starwood, Hyatt and IHG. And these global hotel groups will no doubt see the attraction of working with a one-stop-shop supported by a worldwide service network, which has a presence in twenty countries. “We are in a good shape, and we are
becoming stronger on manufacturing – more competitive,” says Byriel. “We are taking a more industrial approach and globalising our supply chain.” To this end, the company has begun acquiring its own manufacturing facilities rather than outsourcing to other companies. Despite this global approach, Byriel
also sees a strong trend in design “towards locality,” and says that in the long term, the company will have more regional creative hubs providing “a portfolio of ideas, concept banks that people can pick ideas and inspiration from.” He hopes this three pronged approach of working “more customised, more collaboratively, and more industrially,” will help propel the company towards its future goal of £100m turnover.
www.kvadrat.dk
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