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OPPOSITE PAGE: Recent product launches include Plot by Alfredo Häberli composed of a combination of subtle, natural shades, such as beige, and highlight hues, such as China red. LEFT: For the 2012 Salone de Mobile, Kvadrat asked seven renowned designers to curate interpretations of its Hallingdal 65 textile, including this children’s playhouse by Mermelada Estudio BELOW: Kvadrat CEO Anders Byriel and Head of Hospitality Dorte Bagge sit alongside one of the reflective pools which comprise ‘Your Glacial Expectations’ – a new landscape created by Vogt Landscape Architects and artist Olafur Eiliasson at the company’s Ebeltoft headquarters


35% of our annual turnover.” Kvadrat has managed to differentiate itself


from other fabric and textile companies through its contemporary approach. Characterised by premium quality materials, aesthetic excellence and innovation, the company works with a roster of the world’s finest designers and architects, including the likes of Alfredo Häberli, David Adjaye, and Patricia Urquiola. Collaborations with artists, both world-


renowned and up-and-coming, have been another important factor in raising its profile. “If you take the elite and the avant garde in architecture, a lot of the architects are not just interested in technology, but follow contemporary art as well,” says Byriel. “So although we only do one or two of these projects each year, they are an important in- road to the A&D community.”


Sleeper is in Denmark for the unveiling of


the latest artistic endeavour. ‘Your Glacial Expectations’ is a new landscape created around Kvadrat’s headquarters in the seaside town of Ebeltoft, developed by Vogt Landscape Architects with Icelandic artist Olafur Eliasson. A series of reflective pools, set into the dunes surrounding the head office, mirror the surrounding sea, sky and land, as well as providing contemplative spaces for staff to wander around. Loose seating allows meetings to be held outdoors, next to these inspiring artworks, rather than in the confines of a stuffy boardroom. Earlier this year, for the annual Salone


de Mobile in Milan, the company asked renowned designers such as Tord Boontje, Ilse Crawford and Andre Fu to curate interpretations of its Hallingdal 65 textile – the company’s first product and still one of


its best sellers. Thirty two design talents from seven regions were selected to create their own unique pieces using this classic fabric. The Bouroullec brothers’ ‘Textile Field’


– a 30 metre installation of Kvadrat textile in the Raphael Gallery of the V&A Museum, received widespread critical acclaim in 2011. Such collaborations help to highlight the


versatility of the company’s products, and enhance its profile but as Byriel says the day-to-day business of Kvadrat is creating textiles that are then specified in around 3,000 projects per year. The products are made using the latest techniques to optimise their quality, performance and longevity, whilst minimising their environmental impact. These textiles can be found in some of the


world’s most iconic buildings: The Gherkin, London; Museum of Modern Art, New York; Walt Disney Concert Hall, Los Angeles;


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