EVENTS
As Europe’s premier event for all those involved in hotel design and development approaches, Sleeper takes an inside look at what is planned.
exhibition, a showcase of built hotel concepts and the European Hotel Design Awards, Sleep is promising to up its game once again this year. Taking place from 21-22 November at the Business Design Centre in London and with the awards dinner on the evening of 20 November at Park Plaza Westminster, the total event is expected to attract in excess of 4,000 visitors, delegates and guests. Amongst them will be key decision makers and design innovators, international hotel brands and small independent hotels, developers, owners and funders. Speakers and panellists at the European Hotel Design Conference are now confirmed. They include as a keynote Richard Seymour, co-founder and Design Director of Seymour Powell whose originality of thought and large personality have seen him speak at TED Talks. Tara Bernerd, CEO and Head of Design at Tara Bernerd & Partners, whose work includes Aspinalls, Morton’s and, most recently, Belgraves, will also be giving a keynote presentation, and there is to be an interview with Christophe Hoffmann, CEO
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ow in its eighth year as a combination of a hotel design and development conference, seminars, a major trade
of the much-acclaimed 25hours Hotels which likes “to find new answers to old questions”. The popular Round Tables are returning for 2012, offering an opportunity for delegates to talk with senior executives. The impressive line-up of table hosts includes Guy Greer from Axios, Seth Matson of Porto Montenegro, David Margason of Westcourt Real Estate and Christian Youens from London & Regional Properties. The VIP hosts move around the tables, prepared to answer any question, no holds barred. Unsurprisingly, this proved to be a particularly well-received feature when it was introduced last year. Also at the conference, panels of experts will discuss what designers need to consider in their proposals to cash-constrained owners and what turns lenders on or off, the change of use opportunity, and whether pop-up hotels are anything more than a marketing ploy. Andrew Sangster, Editor of Hotel Analyst, will take a look at the facts and figures behind global hotel development, and, in a session intriguingly entitled “Designing the Dark Side”, a distinguished panel will be joined by the winner of the Sleep ReardonSmith Student Award to look at the design of back-of-house staff facilities and explore the relationship between design, staff motivation
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and guest satisfaction. The conference finale will be another first – “Question Time” in which a panel of highly experienced industry leaders will face questions from the audience on topics ranging from design details to investment rationale. Guy Dittrich, programmer and moderator of the conference, says: “Our aim is to create a unique meeting place where people who fund, develop and manage hotels exchange perspectives with the community which designs them, and in this way help to bridge the perceived gulf between the two.” Once again, exhibition space is sold out
with over 130 of the best and most innovative hotel interior suppliers from across Europe now preparing for a show which every year attracts several thousand visitors from across Europe, the Gulf and the USA as well as from the UK. Some of the names have become regulars at Sleep, such as Chelsom, Villeroy & Boch, Hypnos and Agua Fabrics. For others such as KHT, which will be displaying Loewe products and Creston Lighting, and EGGER, a manufacturer of sustainable wood-based solutions, 2012 will be their first outing at Sleep. “My colleagues attended Sleep last year and made it clear that this was the type of event we should be exhibiting at,” says
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