accessories UPDATE


PURE LATEXBLISS EXPANDS PILLOW OFFERINGS WITH “ACTIVEFUSION CLIMATE CONTROL” COLLECTION


The new collection uses cutting edge material to cool a warm sleeper and warm a cool sleeper in the same bed.


By Christopher Schriever Pure LatexBLISS™


tion of “ActiveFUSION™


is showcasing its collec- Climate Control”


pillows at the High Point Market. The new collection, which doubles the company’s current pillow program, uses cutting edge material to cool a warm sleeper and warm a cool sleeper in the same bed, helping two partners sleep at their optimal body tem- peratures. The Atlanta based company will offer a new customizable pillow display con- cept to be used at retail. “Pillows are just as important as mattress-


es when trying to achieve a great night’s sleep. Since retailer and consumer response to our beds with ActiveFUSION technology has been extremely positive, we felt it was necessary to add this incredible feature to our line of pillows,” said Pure LatexBLISS President, Kurt Ling. “Incorporating this


technology into our pillows ensures consum- ers can achieve a comfortable, cool or warm sleep experience from head to toe.” The new collection is made exclusively from


Natural Talalay Latex with ActiveFUSION Cli- mate Control phase change technology and utilizes both “Fast” and “Slow” response op- tions. “Fast Response” pillows are made with Natural Talalay Latex for a traditional Talalay Latex luxury feel and the “Slow Response” pillows mimic high quality memory foam but are more supportive and made from a special formulation of Talalay Latex. The five sku line features two classic and


two contoured pillows, available in both “Fast” and “Slow” response, as well as a dual-sided pillow featuring the benefits of a fast response option on one side and slow response on the other. Visit www.latexbliss.com. ✤


FXI DEVELOPS PILLOW COLLECTION WITH THE SLEEP DOCTOR “We’re excited to be partnering with a well


Designed to offer solutions to common sleep problems, the collection also serves as the perfect accessory to the Dr. Breus Bed®


.


By Kate Vasko FXI, a leading producer of innovative foam products, launched an exclusive relationship with The Sleep Doctor™


, Dr. Michael Breus. The


Media, PA based company is now the sole li- censee of a new line of foam pillows, The Dr. Breus Pillow™


Collection, designed and devel-


oped with The Sleep Doctor himself. Designed to offer solutions to common sleep problems, the collection also serves as the perfect acces- sory to the Dr. Breus Bed®


importance of a sleep system as a holistic ap- proach in getting a good night’s rest. The Dr. Breus Pillow™


Collection includes five models—


the Breathable Pillow, Puzzle Pillow, Hybrid Pil- low, Wave Pillow and Low Profile Pillow. Each is made using FXI’s patent-pending breathable foam and features dust mite and allergen re- sistant technology. The pillows come with a removable, washable cover that is made with a soft, sateen cotton and Coolmax®


polyester


blended fabric, ensuring temperature regula- tion and superior moisture wicking.


28 BEDROOM Fall 2012 and reinforces the


respected sleep expert like Dr. Breus,” said senior vice president of consumer products at FXI, said Diane Adams. “We are now able to offer pillows specifically developed to meet an individual’s sleep preferences and help them achieve a more restful night’s sleep.” “FXI is uniquely positioned to help drive my mission of helping people sleep better and live healthier. Their R&D capabilities and expertise as the leading producer of foam products makes them the ideal partner,” said Dr. Michael Breus. Dr. Breus has identified four tenets or char-


acteristics that must be present in order to achieve a good night’s sleep: consistent neutral temperature or thermoneutrality, motion con- trol for undisturbed sleep, pressure relief and proper support. Each pillow in The Dr. Breus Pil- low™


Collection addresses these tenets, which


lead to a healthier, more restful sleep. The en- tire The Dr. Breus Pillow™


Collection is currently


available for delivery. Visit www.fxi.com. ✤


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