mattress UPDATE TEMPUR-PEDIC INTRODUCES TEMPUR-WEIGHTLESS COLLECTION
The TEMPUR-Weightless Collection features the revolutionary new TEMPUR-Float™ support layer.
By Christopher Schriever Tempur-Pedic International, Inc.’s new TEM- PUR-Weightless™
Collection is designed to pro-
vide extra responsiveness that allows for easier movement in and out of bed. “We modeled the TEMPUR-Weightless Col-
lection after our incredibly successful Sen- sation Collection in Europe, combining un- paralleled comfort with responsiveness to produce a truly innovative sleep surface,” says Rick Anderson, president of Tempur- Pedic North America in Lexington, Kentucky. “This collection successfully recreates a spring-like experience without the previ- ously ever-present pressure points and body impression problems. Using a revolutionary new support material, we have significantly improved the old-fashioned spring mattress experience with state of the art technology.” The TEMPUR-Weightless Collection fea- tures the revolutionary new TEMPUR-Float™
support layer. This incredibly resilient ma- terial, combined with the company’s suc- cessful TEMPUR—ES™
comfort layer, pro-
duces a feel that is unmatched in comfort and responsiveness. The bed’s TEMPUR-ES comfort layer provides Tempur-Pedic’s fa- mous adaptive support, while the innova- tive TEMPUR-Float support layer contours to the body in a unique and ultra-respon- sive fashion, providing better alignment and reducing pressure points for a more relaxed sleep. The TEMPUR-Weightless Collection offers
retailers a wide range of features to meet all consumer preferences, including the TEM- PUR-Weightless Select, for a medium-firm experience with extra-light TEMPUR-Feel, and the TEMPUR-Weightless Supreme, which offers a medium-soft experience that also features extra-light TEMPUR-Feel. Visit
www.tempurpedic.com. ✤
MAGNIFLEX UNVEILS INNOVATIVE “MEMOFORM SNOOZE” COLLECTION
The Memoform Snooze collection increases the variety and innovation for which the Italian company is already well known.
By Gretchen Kast With U.S. consumers in mind, Magniflex’s “Memoform Snooze,” a high profile mattress series, features the latest sleep technology and ergonomic design. The collection also repre- sents Prato, Italy-based Magniflex’s latest in- novations made specifically for U.S. consumers. Expanding its presence in the U.S. market,
the Memoform Snooze collection increases the variety and innovation for which the Italian company is already well known. Certified for environmental safety by Oeko-Tex., the col- lection is available in 8-inch, 10-inch, and 12- inch profiles, as well as three different comfort levels. Memoform Snooze beds feature a tem- perature-regulating, quilted Outlast™
cover and
Magniflex’s exclusive water-expanded memory foam, which results in a mattress with a plush- er, more luxurious feel. Under the cover is the company’s popular Dual Core design. Remov- ing the cover and flipping either of the single
22 BEDROOM Fall 2012
cores to “soft” or “firm” feels allows a couple to fully customize their sleep experience. This customization offers retailers an additional selling point on the retail floor as an increasing number of consumers look for products that are more tailored to their sleep needs. “U.S. consumers have responded very well
to our European ‘art’ of sleeping,” says Marco Magni, Global Sales Director for Magniflex. “As part of our growing investment in the North American market, we decided it was the right time to introduce a product that will appeal specifically to the lifestyles and needs of customers here, while retaining our unique Italian design.” The company has added another appealing
feature to this mattress series: sleek, con- temporary design has a slate grey border and square patterned ticking, which is removable and can be dry cleaned. Visit
www.magniflex.us. ✤
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