marketing UPDATE PURE LATEXBLISS INTRODUCES ONLINE RSA TRAINING
By Kate Vasko Pure LatexBLISS has launched ‘Learn and Earn,’ an online training and awards program that is designed to encourage retail sales associates (RSA) to “live latex.” The Atlanta-based company has created a
series of short videos to educate retail sales associates on key messaging, branding and product benefits, which RSAs can access through an online portal. After completing a quiz on the content covered in the pre- sentation, RSAs
collect points, which are
deposited into members’ accounts and can then be redeemed for prizes such as cruises, electronics and jewelry in the Pure Latex- BLISS awards mall, whichr has more than 800 items. Participants can also earn bonus points for signing up for the program and
sharing tips about selling Pure LatexBLISS products with other online learners. The program has been in beta test phase for
the past six months during which participants have earned TVs, travel cards, Bose Headsets, Dooney& Bourke Purses, Tag Heur Watches, Pure LatexBLISS mattresses, and more. “Our retail sales associates are the back-
bone of our company and we wanted to cre- ate a better way to train them. The Learn and Earn program is a fun, interactive, re- warding program where
everyone wins,”
says Pure LatexBLISS President, Kurt Ling. “We believe online videos are a great format for learning and think that giving iPads and iPods away are the donuts and coffee perks of this generation.” Visit
www.latexbliss.com ✤
KINGSDOWN’S BEDMATCH TECHNOLOGY NOW AVAILABLE NATIONWIDE
The bedMATCH system uses 18 statistical measurements and more than 1,000 calculations to help the consumer to identify the mattress and pillow options that best suit their body type and preferences.
By Christopher Schriever Kingsdown Inc. is now reaching an even larger market as the Mebane, North Carolina-based company expands the availability of its bed- MATCH system to several retailers nationwide. This enhanced, brand-agnostic technology
is the fourth generation of the diagnostic ap- proach to mattress selection Kingsdown first introduced in 1997. This version is the cul- mination of more than 15 years of research and development and 6 million profiles. The bedMATCH system uses 18 statistical mea- surements and more than 1,000 calculations to help the consumer to identify the mattress and pillow options that best suit their body type and preferences. The program allows consumers to further per- sonalize their buying experience by pointing them to the bed that will best fit their bodies. “bedMATCH’s cutting edge technology changes the way people shop for mattresses and the program has proved itself in the field,” says Eric Hinshaw, chairman and CEO of Kingsdown. “Committed retailers who have introduced
14 BEDROOM Fall 2012
the updated bedMATCH system have gained a meaningful edge over their competitors, with a close rate jump to 58% and an average sale increase of more than $2,400.” The bedMATCH program has been rolled out in select markets nationwide and inter- nationally. “Retailers must meet certain cri- teria to participate in the program. Our part- ners who are enjoying the most success to date are committed and are serious about ex- ecuting the bedMATCH process consistently with customers,” explains Kevin Damewood, senior vice president of Sales. The company’s market growth benefits the
consumer and advances the very technology as well. “The scientific data used in the bed- MATCH system are constantly updated with information compiled by the scientists and engineers at the Sleep to Live Institute,” says Kingsdown President Frank Hood. “Data on each person profiled are added to the data- base, so the more people who use the bed- MATCH system, the sharper it gets.” Visit
www.kingsdown.com. ✤
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34