mattress UPDATE


INNOMAX REINVIGORATES ITS SG1 HYDRODYNAMIC SLEEP WATER BED


By Kate Vasko Responding to a significant resurgence in con- sumer demand, InnoMax®


headquartered in Denver, Colorado, is expand- ing its Hydrodynamic Sleep™


“Since sales for our Hydrodynamic Sleep™


product category. prod-


ucts for the first half of 2012 have surpassed sales for the previous two years,” explains President Mark Miller, “InnoMax has taken the category to the next level with the introduc- tion of our Specific Gravity 1™


mattress line.” The InnoMax Hydrodynamic Sleep mat-


tress simulates the effects of weightlessness by keeping both mattress and body in bal- ance within a fluid environment. Using this innovative technology, Innomax is redefin- ing the “waterbed” product and appealing to a wide age range of consumers. “Older folks who are coming back to the cat-


egory and younger consumers who are discov- ering fluid support for the first time have no qualms about paying premium bedding prices for a great night’s sleep. And our retailers enjoy high margins because there is virtually no com- petition in this category,” states Miller. InnoMax is also adding features to its bed


frame product line to accommodate the new mattresses because the company is seeing a sizable influx of consumers who are look-


Corporation, which is


ing to replace their current wood frame beds but without changing the basic materials. “In response, InnoMax is now producing wood frames and headboards for our most fash- ionable OakLand®


Bedroom Furniture suites,


which are designed to accommodate full depth fluid support Hydrodynamic Sleep™


mattress-


es,” says Miller. Through the new Hydrodynamic Sleep


mattress and bed frames, InnoMax continues to expand its product lines and offer new, in- novative updates to its traditionally popular mattress type. Visit www.innomax.com. ✤


www.bedroomretailers.com 23


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