accessories UPDATE GLIDEAWAY EXPANDS METAL BED FRAME OFFERINGS


This stylish collection of bed support systems provides an all-in-one package.


By Kate Vasko Glideaway has added an all-in-one bed frame model in the adult consumer category with its new Designer Bed Series. This stylish col- lection of bed support systems provides an all- in-one package. The introduction of this series eliminates the need to purchase a frame, head board, foot board and foundation separately, thus offering consumers a budget-friendly al- ternative to other models without sacrificing cohesive design. Like the St. Louis, Missouri- based company’s Sleepharmony pillows and protectors, the new series will offer retailers additional ways to boost revenues by providing additional up-sell opportunities. This new collection expands on Glide-


away’s line of youth-sized all-in-one frames, explains Glideaway Executive Vice President of Sales Ron Fredman. “We have experienced such incredible success with our juvenile line


of metal beds, we decided to expand our of- ferings into the adult category. The Designer Bed Series is a great alternative for consum- ers who are looking for a high-end, contem- porary look and support provided by more expensive bedding accessories, without the hefty price tag.” The visually-appealing collection will fea-


ture three models: the Sonoma, Bellerive, and Crestwood, all of which will be avail- able in traditional bronze and contempo- rary pewter hammered finishes. The durable metal frames feature an additional support beam across the center of the bed, to pre- vent sagging and eliminate the need for a box spring. This product line simplifies the assembly process for both consumers and retailers because no tools are needed to as- semble the frames. Visit www.glideaway.com. ✤


CABER SURE FIT DEBUTS “DREAMSERENE” COLLECTION OF MATTRESS AND PILLOW ENCASEMENTS


The DreamSerene collection of mattress and pillow protectors features an Allergy Shield™


and


exclusive Wet Block Technology™


.


By Gretchen Kast The Ontario, Canada-based Caber Sure Fit continues to expand into the United States bedding market with its launch of the DreamSerene™


tress and pillow protectors features an Allergy Shield™ Technology™


collection of mattress and


bedding protection. The DreamSerene collection of mat-


and exclusive Wet Block —a “breathable” stain and


waterproof barrier—to guard against aller- gens, bed bugs and water damage. These en- casements also feature the company’s inno- vative, patent-pending DreamSeal™


, which


is designed to stop bed bugs from enter- ing and exiting the mattress or box spring where the zipper meets the fabric. The line


is offered in a variety of fabrics made from terry, bamboo and eucalyptus and uses a step-up range of “value” “good,” “better,” and “best” product categories” to address a range of consumer needs. “This is an exciting time in our company’s


history,” says Caber Sure Fit President and CEO Bernard Weinstein. “Caber Sure Fit has become Canada’s leading brand for furniture protection products and we plan to replicate that success in the United States. As we enter into the market, our key strategic advantage is our innovation. The DreamSerene brand is the result of a $1 million investment in re- search and development to create a complete line of unique protection products.” Visit www.cabersurefit.com. ✤


26 BEDROOM Fall 2012


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