accessories UPDATE
By Kate Vasko Caber Sure Fit introduces its protection prod- ucts to the US with the launch of its new DreamSerene™ and BedCare™ mattress and bed- ding protection products “Caber Sure Fit is known throughout Canada
CABER SURE FIT EXPANDS TO THE STATES The company’s two most popular brands,
DreamSerene™ and BedCare™, will be the
first introduced to American retailers and consumers. The DreamSerene collection fea- tures
“value and good, better, and best
for using innovative technologies in manu- facturing quality products and eye-catching point-of-sale displays, and for providing su- perior customer service,” said Caber Sure Fit President and CEO Bernard Weinstein. “Over the past decade, our company has become Canada’s go-to brand for furniture protec- tion products, designed with the consumer in mind. We’re excited to begin this venture [into the United States] and seek to partner with retailers to provide their customers with quality sleep products.”
product categories” to address a range of consumer needs and provides participating retailers with RSA training and a resource materials package. Offered in a variety of fabrics made from
terry, bamboo, and eucalyptus, the Dream- Serene brand includes a lineup of protectors and encasements for the consumer market. Caber Sure Fit will also introduce a smaller portfolio of BedCare products for the busi- ness-to-business market. Both series guard against wear and tear, allergens and bedbugs. Visit
www.cabersurefit.com. ✤
PURE LATEXBLISS EXPANDS PILLOW COLLECTION
By Christopher Schriever Fully embracing its proprietary ActiveFUSION™, the Atlanta-based Pure LatexBLISS™, has de- veloped a complete pillow collection using its cutting edge material to ensure custom temperature comfort. “Retailer and consumer response to our technology
ActiveFUSION has been ex-
tremely enthusiastic,” says Pure LatexBLISS President, Kurt Ling. “After successfully in- corporating it into all of our mattress mod- els, we felt that the next logical step was to add it to our pillows. ActiveFUSION technol- ogy’s unique selling point is that it adapts to the sleeper’s optimum body temperature. By adding this feature to our pillow collection, consumers can achieve a comfortable, cool or warm night’s sleep from head to toe.” ActiveFUSION™ cools a warm sleeper and
warms a cool sleeper in the same bed, help- ing both tomaintain their optimal body temperatures. The pillow collection is made
exclusively from Natural Talalay latex with ActiveFUSION Climate Control phase- change technology and offers both “Fast” and “Slow” response options. “Fast Response” pillows are made with Natural Talalay Latex for a traditional Talalay Latex luxury feel and the “Slow Response” pillows mimic high quality memory foam but are more supportive and made from a special formulation. The five SKU line features two classic and
two contoured pillows, available in both “Fast” and “Slow” response, as well as a dual- sided pillow featuring the benefits of the fast response option on one side and the slow re- sponse option on the other. Available in queen and king sizes, retail
pricing for the ActiveFUSION Climate Control pillow collection ranges from $129 to $149. A retail-friendly display is also available, mak- ing it easy for retailers to add the collection to show floors. Visit
www.latexbliss.com. ✤
ActiveFUSION™ cools a
warm sleeper and warms a cool sleeper in the same bed, helping both tomaintain their optimal body temperatures.
The company’s two most popular brands, DreamSerene™ and BedCare™, will be the first introduced to American retailers and consumers.
www.bedroomretailers.com 23
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