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IN ADDITION TO MEETING GOTS STANDARD CRITERIA THE COMPANY’S MATTRESSES ARE CERTIFIED TO ALL THREE GREENGUARD CHEMICAL EMISSION STANDARDS...
While Cik agrees that organic latex is an
excellent material, he says, “It’s best for use in the cushioning layer. By introducing en- cased coils into the design, we offer vastly superior comfort and support…the combina- tion is magical.” Naturepedic’s new line is fully Global Or-
ganic Textile Standard (GOTS) certified. Na- turepedic believes that it is the only manu- facturer with the equipment, technology and internal processes to provide a GOTS-certified organic encased coil innerspring mattress for adults. From day one, Naturepedic has embraced GOTS certification as the premier standard for their finished mattresses. In fact, Naturepedic mattresses are made in the United States in the GOTS certified Nature- pedic facility. The new Naturepedic line of luxury mat-
tresses are engineered and designed to offer luxury levels of encased-coil comfort while embracing the same uncompromising health and chemical safety standards the company developed for babies and toddlers. “We are very proud of our new line-up. It offers con- sumers a more comfortable and enjoyable sleep while maintaining full organic certifi- cation,” Cik explained. At the heart of Naturepedic’s new mattress
design is a certified organic encased coil sup- port system. Naturepedic creates and sews steel springs into 100% certified organic cot- ton fabric pockets, offers exceptional dura- bility without the use of synthetic fabrics or glues. This unique encased coil system also provides contouring support and limits mo- tion transfer.
10 BEDROOM Summer 2012
With coil counts as high as 2,644, queen
sets are expected to retail from $2,599 to $4,599.
Options include mattresses made
with certified organic cotton, latex and wool, as well as mattresses that are wool and latex- free. Offering wool- and/or latex- free mat- tresses is of particular value when selling to customers who are allergic to such materials. “I believe we offer the only certified or- ganic luxury encased coil design available today,” Barry Cik commented. “Retailers who are looking to offer their customers a certi- fied organic mattress with superior comfort and support are going to love this mattress.” As retailers continue to explore offering
‘greener’ options, understanding the natural and organic claims manufacturers are using becomes quite important, because these are claims consumers will ask about. “We believe that our consumers’ trust is
of paramount importance,” says Cik. “There are a growing number of adults who are con- cerned about their health and safety. Having a chemical-free sleep environment is increas- ingly at the top of their list.”
In addition to meeting GOTS criteria, the
Naturepedic mattresses are certified to all three GREENGUARD chemical emission stan- dards: “Indoor Air Quality Standard,” “Chil- dren & School Standard,” and the most strin- gent “Select Standard.” Naturepedic also has a policy of total transparency in disclosing the details about the materials it uses. The company affixes a consumer disclosure con- tents label on each of its organic mattresses in accordance with the Specialty Sleep As- sociation Environmental and Safety Program. In fact, Naturepedic is the first and only Level III manufacturer under the SSA Truth in Marketing Program. Naturepedic is leading the way, providing
retailers a mattress option with luxurious comfort made using certified organic materi- als and construction. Visit
www.naturepedic.com. ✤
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