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By Christopher Schriever Due to consumer demand, retailers are carving out retail floor space to highlight more natural and environmentally friendly mattress options. Featuring brands that carry certifications and endorsements can differentiate a mattress, helping it stand out for both retailers and consumers. Organic certification is a powerful differentiating feature. Nearly 10 years ago, while shopping for a crib mattress, Barry A. Cik,
who later founded Naturepedic, decided he didn’t want to expose his first grandchild to the materials used in the mattresses he was finding. What started as a quest for a suitable mattress led the environmental engineer and certified hazardous materials specialist to develop a line of certified-organic mattresses specifically suited for babies and children. Naturepedic was born and launched a comprehensive line of mattresses for kids of all ages. Now celebrating nearly a decade of success, and leveraging the
company’s vast experience and expertise in the organic mattress and bedding marketplace, Naturepedic has reached another new mile- stone by introducing a new line of top-of-the-line luxury encased coil mattresses for adults. Continuing the tradition of making better organic mattresses,
Naturepedic brings to the adult luxury organic market the same high level of care, standards and expertise that has set its other products apart. According to Jeff Cik, president of Naturepedic, “most high- end organic mattresses are constructed entirely of natural latex, which limits the available choices and feels for organic consumers. And it’s important to note that few of these beds actually have organic certification.”
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