mattress UPDATE
PURE LATEXBLISS ADDS ACTIVEFUSION THROUGHOUT COLLECTIONS “ActiveFUSION has been a game-changer for
By Christopher Schriever The Atlanta, Georgia-based Pure Latex- BLISS™ mattress company embraces its ActiveFUSION™ gel incorporating it into its entire mattress collection and Custom- FIT pillow top line up. ActiveFUSION uses phase-change mate-
rial to store and release energy on de- mand. This cutting edge material cools a warm sleeper and warms a cool sleeper, thereby helping two bed partners to maintain their optimal body tempera- tures. Mattresses with ActiveFUSION can easily be recognized by visible gel infused into the ticking on the outside. The gel is also mixed into the Talalay Latex inside the mattress.
our company,” says Pure LatexBLISS President Kurt Ling. “Consumer and retailer response has been amazing and our latex mattresses have been outselling other brands that fea- ture single-dimension “cool” gel technologies. The decision to add this temperature-regulat- ing technology to all of our mattress, toppers and pillows isn’t only about following the in- dustry’s gel trend. It’s about finally addressing the fact that sleep is not a one-size-fits-all activity in terms of temperature.” Ling says the company’s expanded lines will be completed in time for retailers to preview and order at the upcoming Las Ve- gas Summer Market the end of July. Visit
www.latexbliss.com. ✤
THERAPEDIC INTERNATIONAL UPDATES KATHY IRELAND HOME COLLECTION
The mattresses feature stretch knit, removable, zippered cover with an embroidered Kathy Ireland Home logo at the center of the bed.
By Christopher Schriever Therapedic International updates its popu- lar Kathy Ireland Home ‘First Lady’ mattress collection by offering multiple layers of latex with varying densities, to provide a range of comfort. The top line in the Kathy Ireland Home
Collection consists of four updated mod- els: the 9-inch Kathy Ireland Alexandria, a low-profile design with a 2-inch layer of Talalay; the 11-inch Kathy Ireland American Splendor, a high-profile design featuring two layers of Talalay; the 13-inch Kathy Ireland Romantic Elegance with 6-inches of latex offered at different density levels; and the Kathy Ireland Grand Luxury featuring a full 8-inches of latex of varying densities. Ad- ditionally, the ticking used for the line has been updated to a textured colorful beige
and green. The mattresses feature stretch knit, removable, zippered cover with an em- broidered Kathy Ireland Home logo at the center of the bed. “The specialty sleep category has been
growing at a rapid rate, with latex offer- ings at the forefront of that growth,” says Therapedic International President and CEO Gerry Borreggine. “The Kathy Ireland Home collections have been some of our most successful beds and retailers are constantly asking for new models. Based on dealer de- mand and the popularity of the category, updating the First Lady series just seemed like a logical move.” Retailers can experience the new Kathy
Ireland Home collection in Therapedic’s showroom at the Las Vegas Furniture Market. Visit
www.therapedic.com. ✤
18 BEDROOM Summer 2012
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