mattress UPDATE
THE SUPER KING
By Kate Vasko Consumers who are looking to customize their sleep experience by adding to their lavish mas- ter bedrooms can create lavish mattresses sized to provide more space and more comfort. Lux- ury manufacturers are pushing the envelope to meet the demand-providing super luxurious, high-end mattresses. One example is the new “Super King” mat-
tress, which spans 7 feet by 7 feet (or larger), offer more space, comfort and luxury than smaller mattresses. They also retail at higher price points. Each of the companies below of-
fers “Super King” mattresses. ■ E.S. Kluft & Co.—First introducing its square, 7-by-7 feet, mattress this past January at the Las Vegas Winter Market; more than stylish, the Aireloom King col- lection offers handcrafted mattresses using the company’s patented fill-box technique, providing superior comfort and minimiz- ing motion transfer. Aireloom King is even available with an adjustable base. The Aire- loom King Debut starts at $7,500.
■ McRoskey Mattress Company—Connect- ing with the city’s 7-by-7 mile footprint,
INNOMAX® NATURAL RESERVE AIR-CELLTM
The fashion-forward and certified-green- design, Natural Reserve Air-CellTM
offers added comfort and health.
this San Francisco-based manufacturer un- veiled its 7-by-7 foot San Francisco King after receiving repeated requests from con- sumers for custom-, oversized mattresses. Complete with linens, mattress protector and custom box spring heights available, McRoskey Mattress Company addresses the needs of the customer and maximizes the sales potential for the retailer.
■ Paramount Mattress Company—With the Boyle Heights/E.L.A King (patent pend- ing) mattress in the works, we are look- ing forward to its unveiling by Paramount Mattress as it enters Super King category.
■ VI-Spring—Already a popular size across the pond in Europe, VI-Spring also offers their large, super sized handcrafted mat- tresses, here in North America. Fully ap- preciating the wishes and demands of the luxury shopper, all of VI-Spring’s mattress- es, handcrafted with all natural materials, can be Super King(ed) in size. “When selling to the ultra-wealthy, off the
rack doesn’t always work,” says one Houston retailer. “We offer the Super King because our customers demand it.” ✤
MATTRESS
By Kate Vasko Cotton and bamboo provide added comfort and style to the latest mattress introduced by InnoMax®, the Denver-based manufacturer, supplier, importer and exporter of air suspen- sion mattresses and other bedding products. The fashion-forward and certified-green-de- sign, Natural Reserve Air-CellTM
offers added
comfort and health. The component and bedding manufacturer’s latest air cell adjustable sleep system includes a wool-encased, body-zoned latex and Memo- ry-Cell—reversible comfort layer, dual Digital
Adjust-A-Rest support core and supple cotton and bamboo stretch-knit top cover. The reversible wool encased comfort layer offers consumers comfort
throughout the
year. The summer-cool and winter-warm wool-encased 2-in-1 latex and Memory Cell dual firmness comfort layer. In addition, the cotton and bamboo cover showcase the natu- ral benefits of both fibers. Cotton, which is naturally temperature-neutral, keeps sleep- ers comfortable while the bamboo keeps the mattress free from mildew and dust mites. Visit
www.innomax.com. ✤
20 BEDROOM Summer 2012
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