TOURISM |
china The People’s Republic
With a booming economy, developed infrastructure, and phenomenal tourism growth, the hospitality industry is looking East to capitalise on ‘brand China’.
GEOGRAPHY • Capital: Beijing
• Major cities: Shanghai, Guangzhou, Chongqing, Tianjin • Administrative divisions: 22 provinces, 4 municipalities, 5 autonomous regions and 2 special administrative regions • Total area: 9,596,961km2
PEOPLE
• According to the National Bureau of Statistics of China, at the end of 2011 the total population of mainland China was 1.347 billion. • As the world’s most populous country, one in every five people (20%) on the planet is a resident of China. • Growth has slowed with the introduction of one child policy in 1979.
ECONOMY
• The government has set the new annual GDP target at 7% over the next five years, but industry analysts expect annual growth to exceed 8%. By comparison, the 11th Five-Year Plan called for growth of 7.5%, it actually reached 11%. • Over the next decade, China is expected to overtake the USA to become the world’s largest economy.
04 Sleeper China 2012 TRANSPORT
According to the 12th Five-Year Plan (the national development programme) China is aiming to: • Increase the number of airports from 175 to 220, including a new airport in Beijing able to handle 370,000 passengers a day. • Extend the highway network to 83,000km. • Extend the high-speed rail network to 45,000km.
INBOUND & DOMESTIC TOURISM
• UNWTO predicts China will become the world’s No.1 tourist destination by 2015. • According to China National Tourism Administration (CNTA), the number of international tourists is expected to reach 138 million in 2012. • By comparison, the number of domestic trips is estimated at 2.9 billion, making domestic travel the main driver of growth.
OUTBOUND TOURISM
• China’s growing middle class is leading the outbound travel market. • The China Tourism Academy (CTA) recorded 70 million trips overseas in 2011, an increase of more than 20% from 2010. • The World Tourism Organisation (WTO) has estimated that the total number of outbound tourists from China will reach 100 million by 2020.
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