SURVEY NAMES SHANGRI- LA TOP HOTEL BRAND
A study carried out by Hong Kong-based consultancy The Brand Company has named Shangri-La Hotels & Resorts as the top hotel brand in the ASEAN region and Greater China. The Asian Hospitality Brand Survey 2012: Leading Asian Brands and Drivers of Brand Success listed the top 30 brands and revealed that China is yet to produce a single world class home-grown hospitality brand. The top 10 are:
1. Shangri-La Hotels & Resorts 2. The Peninsula Hotels 3. Mandarin Oriental Hotels 4. Banyan Tree 5. Raffles 6. Aman 7. Six Senses 8. The Langham Hotels 9. Langham Place Hotels 10. Marco Polo
The visionary behind the study, James Stuart, predicts that the world’s next big hospitality brand success stories will come from China: “The brands that succeed are going to have to a clear grasp of Chinese cultural drivers, but more importantly they will need a more adaptive, flexible and open-minded approach to branding.”
STARWOOD TOPS 100th HOTEL MILESTONE IN CHINA
With recent hotel openings in Ningbo, Sanya, Yangzhou and Xian, Starwood Hotels & Resorts Worldwide has surpassed the opening of its 100th operating hotel in China with plans to open 15 additional hotels by the end of this year. With eight hotels already opened in the first quarter of 2012, Starwood will open a total of 23 hotels in China in 2012. Starwood’s growth in China is being fueled by the power of its Sheraton and Westin brands and, increasingly, the momentum of the company’s mid-market brands – Aloft and Four Points by Sheraton which now boasts the company’s second largest pipeline in China behind Sheraton. Further down the pipeline are W Hotels in Shanghai and Guangzhou.
One of Accor’s projects currently under development is the 292-key Dalang Pullman in Dongguan, due to open in 2013. Hospitality design firm Gettys is providing the full interior design service, including FF&E selection.
CARLSON REZIDOR SIGNS THREE NEW HOTELS IN CHINA
At a press conference held at the Radisson Blu Plaza Xing Guo Shanghai, Carlson Rezidor signed hotel management contracts for Radisson Blu Plaza Wuxi, Radisson Blu Chengdu East and Radisson Blu Wuhan ETD Zone. The addition of these three new deals to Carlson Rezidor’s portfolio is testament to the Group’s growing reach in China. Currently it has 33 hotels in operation and under development in China. “We have steadily grown our presence in
China over the past five years and we are now stepping up our momentum in this key market. We currently have a presence in the gateway cities of Beijing and Shanghai and are now venturing into high- potential secondary cities such as Wuhan, Wuxi and Chengdu. These emerging cities are integral to our expansion strategy as they are growing rapidly to become China’s top cities that attract significant foreign investments and tourism receipts,” comments Simon Barlow, President, Carlson Rezidor Hotel Group, Asia Pacific. Radisson Blu Plaza Wuxi is a 300-key
hotel in the prime district of Xishan, which is one of Wuxi’s fastest growing districts. Radisson Blu Wuhan (pictured left) is a 348-key hotel being designed by Aedas Interiors and will open in 2014.
MARRIOTT INTERNATIONAL CELEBRATES LANDMARK 250th
HOTEL IN ASIA
Marriott International has reached the milestone figure of 250 open and signed hotels in Asia, with the 250th hotel to be located in Bo’ao in China. “We are delighted to have reached 250
hotels in Asia and are looking forward to continued growth in the region,” explains Simon Cooper, Marriott International’s President and Managing Director, Asia Pacific. “We are seeing growth across all countries in Asia and in the past few weeks have signed landmark hotels in key locations including Macau, Vietnam and India. We continue to see excellent growth in China where we now have more than 100 open and signed hotels, and expect to open on average one hotel a month in the country for at least the next three years.” Marriott operates seven brands across
Asia – The Ritz-Carlton, JW Marriott, Bulgari Renaissance, Marriott Hotels & Resorts, Courtyard and Marriott Executive Apartments – and sees tremendous growth potential across all brands in the portfolio targeting different market segments from luxury to mid-scale. While Asia continues to deliver robust
growth, China remains the strongest driver with Marriott’s portfolio expected to double in the next 3-4 years, and its work force to increase to over 70,000 associates.
Sleeper China 2012 23
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