DRAWING BOARD |
Mövenpick Resort & Spa Phoenix Island, Sanya
Mövenpick Hotels & Resorts is paving the way for success in China by announcing a Chinese name and logo, a new Shanghai executive team, a website in Mandarin, and three new hotels under development.
In China, Mövenpick will be known as Rui Xiang, meaning ‘brings you enjoyment and luck with Swiss quality’. The name and logo were created in collaboration with brand specialists Interbrand and developed following customer research in Hong Kong, Shanghai, Beijing and Guangzhou. In addition, a Mandarin website has been launched to enable easy access to Mövenpick Hotels & Resorts for Chinese speaking guests, and a Vice President Development, Sunny Li, has been appointed to steer further expansion in China. The new Shanghai office for Mövenpick Hotels & Resorts has also appointed a Director
12 Sleeper China 2012
of Global Sales and a Director of Technical Systems Services. Mövenpick currently has three projects under development in China including the 300-room Mövenpick Hotel Jiading, Shanghai, the 380-room Mövenpick Resort & Spa, Phoenix Island, Sanya, both opening next year, and the Mövenpick Hotel & State Guest House Chifeng, Inner Mongolia, opening in 2015. The Sanya property is designed by Beijing-
based MAD Architects, with structural design by Jiang Architects & Engineers, and interiors by Horizontal Space Design. The expansion has been accompanied by
increased interest in Swiss products, with the Swiss Center Shanghai reporting that exports to China from Switzerland rose by 19% last year. The trend is in line with the number of Chinese investors approaching Mövenpick about possible future projects.
PROJECT DETAILS
Operator: Mövenpick Hotels & Resorts Architect: MAD Architects Structure Design: Jiang Architects & Engineers Interior Design: Horizontal Space Design
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