TABLE 1: TOP TEN HOTEL MARKETS – Q1 2012


1000 800


600 400


200 0


Sanya Harbin Source: China National Tourism Administration With 1,430 projects / 411,229 rooms in planning and construction stages


as of Q1 2012, China exceeds the USA pipeline by 110,100 rooms. Lodging Econometrics, April 2012


% of Total Rooms TABLE 2: CONSTRUCTION PIPELINE BY CHAIN SCALE


26% for Hotel Chains (January 2012), domestic 13% 25% 2% 5% 7% 7% Luxury


Upper Scale Upscale


Upper Midscale Midscale Economy Casino


Unbranded Total Pipeline 15%


Projects Rooms 178 293 200 97 95


221 5


341 1,430 Source: Lodging Econometrics 26 Sleeper China 2012 55,418


101,246 61,686 26,764 26,810 20,996 10,000


108,309 411,229


hotel chains are focusing on the economy sector as the key to their expansion. This has certainly been the case for China-based groups Home Inns, Jin Jiang Hotels, and 7 Days Inn, who are among the top five leading hotel groups in Asia Pacific by number of rooms. Despite a slowdown in China’s economy and a decrease in performance in recent months, domestic chains are continuing their rapid growth strategies in a budget sector that is far from saturation. Already in 2012, 7 Days has added 100 hotels to its inventory and China Lodging has 336 hotels in its pipeline, double the number it had last year. Home Inns, the runaway leading hotel group in Asia Pacific with 147,524 rooms as of Q3 2011, is on track to open up to 360 hotels before the year is out. While discussing development in China, the growth of Chinese hotel brands internationally can’t be ignored. The number of outbound Chinese travellers is expected to rocket over the next decade with the World Tourism Organisation estimating that the total number of outbound tourists


Xiamen Changsha Beijing Average Room Rate


Shenzen Guangzhou Chengdu RevPAR


Occupancy Nanjing Fuzhou


100% 80%


60% 40%


20% 0


RMB


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