DEVELOPMENT NEWS |
ACCOR TAILORS GRAND MERCURE FOR CHINA
Accor has announced the launch of Mei Jue, a tailor-made Grand Mercure for the Chinese market. The new identity has been designed to appeal to upscale consumers, and be as recognisable to Chinese guests as the Mercure brand is to international travellers. Mei Jue’s identity retains a sense of connection to its parent brand whilst being highly influenced by Chinese design form. The brand was unveiled at the Grand Mercure Shanghai Zhongya, the first hotel adapted to this new positioning, where identifiers include an authentic welcome, Chinese cuisine such as a special 24-hour congee menu, and local art.
AMANRESORTS FOUNDER LAUNCHES AHN LUH
The Beijing Tourism Group (BTG) and international hotel management group GHM have formalised a joint venture partnership and announced plans to launch an upscale resort concept branded Ahn Luh. The partners, together with a third investor, the Great Ocean Group (GOG), said the group’s first properties will debut in Dujiangyan, Chengdu. A further eight are in “an advanced stage of negotiation”. Created by BTG Chairman Duan Qiang,
Located on the lakeside of Wuhan City, Radisson Blu Wuhan is a 354-room property being developed by United Development Real Estate Wuhan Co. Ltd. and designed by Aedas Interiors.
NEWS IN BRIEF
ACCOR MAINTAINS EXPANSION MOMENTUM
Accor Greater China has signed 31 new contracts since the start of 2012. The contracts include 1 Sofitel, 9 Pullman, 5 Mei Jue (Grand Mercure), 1 Novotel, as well as 15 Ibis projects, thus adding 6,572 new rooms. In all, Accor’s development pipeline in China exceeds 90 new hotels.
22 Sleeper China 2012 500TH ASIA PACIFIC
PROPERTY FOR WYNDHAM
Just seven years after it celebrated its 50th property opening in the region, Wyndham Hotel Group’s portfolio now includes over 70,000 rooms in Asia. It’s 500th property in Asia Pacific is the Super 8 Nanjing Shan Xi Lu in China’s Jiangsu Province.
LANGHAM SIGN DEAL FOR 2014 HAINAN OPENING
Langham Hospitality Group has signed its first deal with Hainan Xinruidu Industry Investment Company Limited, to bring The Langham and its distinctive European-style of luxury hospitality to Haikou, the designated business and financial heart of Hainan Island.
PENTAHOTELS STAKES CLAIM IN ASIA
Pioneered in Europe, Pentahotels is expanding its presence in Asia. Hong Kong-based New World Hospitality is spearheading the movement, targeting expansion to 80 locations globally by 2020. Projects in the pipeline include Guiyang and Shenyang, due to open in 2013 and 2014.
GOG founder Whitney Duan and resort visionary Adrian Zecha, who founded Amanresorts and co-founded GHM with Hans R. Jenni, the Ahn Luh brand will encapsulate the best while distilling the essence from the various brands that Adrian Zecha has successfully introduced over the years. Ahn Luh will cater to the world’s most discerning travellers, as well as the growing Chinese tourism market. Comments Qiang: “Resorts in the new Ahn Luh brand aim to promote and practice what we have termed the ‘Chinese Hospitality’ concept. In essence, this concept marries internationally accepted standards of quality with distinct, local features. The result is the fusing of old-world Chinese hospitality with contemporary elegance to create value added products, while contributing to an eco-friendly environment.”
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