Welcome to
e-FOREX Summer 2012
ne of the key feature articles in this edition of e-Forex examines what it takes to rise to the top of the FX e-commerce league tables and whether differentiation in e-FX can be successfully achieved by delivering more client focused and less product focused products and services.
O
An interesting area of development for e-FX is the provision of pre-trade services and, more specifically, the content involved which ranges from pure FX research to more proprietary and quantitative information. Packaging and delivering this content in the most expeditious way means making it available through multiple communication channels including mobile devices, something which is still in a relative state of infancy in the Institutional FX market. Tis is particularly evident when talking about mobile trade execution services which many firms currently prohibit due to internal policies.
However, as we report in our mobile FX trading article later on in this edition, the addictive nature of the Smartphone means that the powerful native features of mobile devices are now being seriously exploited in the Retail FX sector to deliver improved mobile trading solutions. Most brokers are competing to offer full desktop functionality on a small Smartphone screen with a simple user interface. Mobile devices enable brokers to offer clients value-added services, unlimited access to real time quotes, market data, charting packages, analytic tools and account status. Tey are also creating a new environment that allows traders to have a greater level of access in real time to not only brokers and analysts, but to other traders. Social platforms such as Twitter and Facebook are easily available on mobile devices and thus provide traders a medium to talk to other traders. Tis community feel to trading which is based around the use of mobile devices is also helping to facilitate growth in social FX investing activities. Users of investment networks can receive market alerts and analysis directly to their mobile devices Tey can see how many users have rated the analysis, and even how many users have opened a trade based on the suggested trade signal. Tey can also see how many have shared this trade signal with other users to further understand how the community rates this information before executing their own trade with the simple click of a button.
Mobile technology is powerful stuff and the consensus seems to be that as broadband speeds improve we will see more fast execution features built in for FX trading with an increasingly diversified range of mobile applications being made available to both the Retail and Institutional trading communities.
As usual we hope you enjoy this edition of the magazine.
Charles Jago Editor
transforming global foreign exchange markets
Susan Rennie
Susie@Aspmedialtd.com Managing Editor
Charles Jago
Charles@Aspmedialtd.com Editor (FX & Derivatives)
Charles Harris
Charles@Cjag.demon.co.uk Advertising Manager
Helen Rochford
Helen@Aspmedialtd.com Production Manager
Michael Best
Michael@Aspmedialtd.com Subscriptions Manager
David Fielder
David.Fielder@
e-forex.net Features Manager
Larry Levy
Larry.Levy@e-forex.net Digital events manager
Felix Shipkevich Contributing writer Regulatory Roundup
ASP Media Ltd Suite 10, 3 Edgar Buildings George Street, Bath, BA1 2FJ United Kingdom Tel: + 44 1208 821 802 (switchboard) Tel: + 44 1208 821 801 (e-Forex sales & editorial) Fax: + 44 1208 821 803
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e-Forex (ISSN 1472-3875) is published quarterly in January, April, July and October
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Although every effort has been made to ensure the accuracy of the information contained in this publication the publishers can accept no liabilities for inaccuracies that may appear. Te views expressed in this publication are not necessarily those of the publisher.
Please note, the publishers do not endorse or recommend any specific website featured in this magazine. Readers are advised to check carefully that any website offering a specific FX trading product and service complies with all required regulatory conditions and obligations.
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