PRODUCT REVIEW
The ayondo top Traders profile page with all relevant statistics and information displayed at a glance
follower you’d search subjectively for the best ayondo traders and let them trade for you.
What plans do you have for rolling out ayondo to new markets and attracting a wider global audience?
We have a clear plan for developing the international markets. With our new version, which will go live soon, we’ll be actively integrating six other languages on ayondo. In addition to all ayondo functions and targeted marketing in these languages, we’ll then be offering our helpdesk in Spanish, Portuguese, French, Polish, Czech and Slovenian. Ten we’ll be taking further steps into the non-European markets. Whether a trader or follower sits in India, Australia or Germany won’t matter in the end. It’s about the street Alpha, which is generated anywhere in the world, and made available anywhere in the world. Tis is ayondo’s global vision.
What partnerships with brokers have you entered into to help further develop your growth strategies?
Currently ayondo is partnered with the Brokers AvaFX (Accounts from 100 €), ActivTrades (250 €) and
Alpari (500 €). With the launch of Gekko Global Markets in Germany and the UK, we have also recently added this broker to ayondo. All partnerships with these brokers were very well prepared and implemented both technically and content-related. Te smooth interaction in practice is more important to us than the rapid increase in the amount of partner brokers. We set here clear priorities and are very satisfied with the results of our cooperation’s. All brokers who want to meet with our high standards are welcome.
In what ways do you think innovative social trading platforms like ayondo may change the existing online trading model and ultimately the way the retail FX market works?
In my experience the Retail Forex market has focused in recent years too much on the creation of technological platforms and lost sight somewhat of what really can make the trader profit. Tis is exactly where social trading is at this point. It shows the performances of traders fully and out in the open and thereby demystifying trading. You can see how difficult it is but one sees at the same time what individuals are capable of achieving. And that’s the challenge for the traditional currency trading market: When just a few are incredibly good, why can’t we not make this Street Alpha available to everyone? Why shouldn’t that work? What’s stopping us? Not for nothing is there demand for the democratisation of financial markets. With the structural transformation of the industry, cost-effective, fair and above all transparent products are in demand. With ayondo we are making our contribution towards meeting this.
july 2012 e-FOREX | 151
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