RETAIL e-FX CLIENT
log in. Tis way, we hope to attract non-clients who may be interested in opening an account to trade but would like to view price feeds before doing so.”
Users of the Phillip POEMS Mobile FX application receive customisation features and easy user management, with convenient placing of trades and secure confirmation, notes Chan. Additional functions like order management and record keeping are available to users at a glance. To deliver an improved user experience, the Phillip POEMS Mobile FX application has charting features with live prices, allowing users to stay abreast of market movements. Te news function in the Phillip POEMS Mobile FX application brings live news feeds from the markets, while the announcements page shows the latest updates to keep users constantly informed.
Regional developments Jonathan Assia
“…high resolution touchscreens make it now feasible for users to engage with high grade charting software and do their trend analysis while on the go.”
with the next generation of mobile offering. Many top tier forex brokers in Poland are actively investing in mobile applications. Tis has been especially true in 2012, when many new applications were launched. At the same time, institutions which already offered client access to mobile trading applications have upgraded those services to keep pace with the latest functionality. TMS Brokers offers a number of trading platforms supported by mobile devices for a broad range of users: from new market entrants to high-net- worth and institutional investors. Tese platforms are supported by mobile devices running IOS (iPhone, iPad - TMS MT4 and GO4X) and Windows Mobile operating systems (TMS Direct).”
Chan comments: “Among brokers trying to differentiate their mobile FX trading services, most have basic features in terms of price, order placing features and maybe charts or news. Phillip Futures tries to bring more value to clients by offering multi asset classes as well as an open environment where non clients can also have access to prices. Apart from forex, the Phillip POEMS Mobile FX application also allows the trading of other products, giving users a wider choice. Non-clients can view prices on the Phillip POEMS Mobile FX application without having to
142 | july 2012 e-FOREX
Asia is an advanced region in the use of mobile device trading. Chan comments on the area: “Mobile penetration rates seem to be higher in Asia, therefore there is larger potential of growth for mobile trading in Asia. Te features required by Asian mobile users do not differ much from the other parts of the world, though language should definitely be a point of consideration when developing a mobile trading app in Asia.”
Chan adds: “Mobile FX trading started to surface in the Asia region following the proliferation of smartphones. Institutions worked on basic features such as prices and order execution mode initially. However, as
connectivity speeds have improved, many have now started placing emphasis on building features that cater to trade analysis, such as charting and news.”
She continues: “Locally, we do not see much deviation in terms of features
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