Best Website


Award sponsored by


Shortlisted


Beaverleaks.com Beaver Falls, Stardotstar for E4 Brilliantly enhanced the TV viewing experience with a standalone back story about a hacker who makes characters’ private emails, photos, texts and videos available for everyone to enjoy. “This demonstrated true innovation. A creative concept, well executed and, crucially, it doesn’t feel like a bolt-on,” said the judges.


Channel 4 Weather Clusta and Channel 4 for Channel 4 The judges singled out the design of this website, which divides the weather map into regional blocks, for particular praise. The aim was for an information graph rather than a standard map to provide instant regional tem- perature and weather updates. “A very differ- ent take on something quite established, this design is really quite revolutionary and the data visualisations strong,” said one judge.


Sexperience Mint Digital for Channel 4


R


ecognising that many sex-educa- tion websites fall into the trap of moralising or patronising, this


site “presents the facts in a fun, open and engaging way”, said our judges. Content such as The Sexperience 1000


visualiser and the Are You Experienced? quiz “offered something new and went beyond the world of teens”, said judges, with one confessing: “I learned a lot.” The Sexperience 1000 is based on


responses to a survey conducted by Ipsos MORI on behalf of Channel 4 that through “excellent data visualisation” allows you to view the nation’s sex expe- rience at a glance. The site also enables you to follow a


respondent throughout the survey and to delve deeper into their sexual prefer- ences and history, something the judges singled out for particular praise, describing it as “fascinating, engaging and accessible”. A key priority throughout the site’s


creation was incorporating its playful elements, such as the ability to organise data yourself and check it against your


6 | Broadcast Digital Awards | 22 June 2012


own results. These elements ensure the site remains engaging, while at the same time allowing the more serious messages around safety and risk to seep in. The site also features candid personal videos that create a spirit of openness,


‘It offered something new and went beyond the world


of teens. I learned a lot’ Awards judges


which only a broadcaster such as C4 could achieve, the judges said. While the site works well as a stand-


alone offering, it was also designed to work on a tablet interface to allow users to engage with Sexperience online while watching the TV shows The Sex Educa- tion Show and The Joy Of Teen Sex. The judges noted that the site has


struck a chord with users. In the past three years, it has had 8 million visits of more than eight minutes on average and more than 40 million page views.


horseandcountry.tv Horse & Country TV A must-see site for equestrian fans, the judges praised the depth and range of content on offer. Even when the broadcast rights for events are held by the BBC and Eurosport, the site delivers in spades, with unique and well- produced coverage tailored to its audience. “The close relationship it has with users will be the envy of many,” said one judge. The panel also noted how well the web was utilised to deliver up-to-the-minute results, news, inter- views and backstage gossip.


Something Special Out And About Aardman Digital for CBeebies This microsite, launched to celebrate the 100th episode of this hugely popular CBeebies series, provides highly accessible content for children, including games, videos and Makaton learning tools, as well as being a great resource for par- ents and carers of children with special needs. The judges praised the “fantastic range of cus- tomisable options” that had been specifically designed to be easily understandable in a home or school environment.


Thrill Electric Littleloud and Hat Trick Productions for Channel 4 The judges were hugely impressed by the design, attention to detail, creativity and pas- sion that went into this project, a revolutionary enhanced comic for C4 Education. Set in Manchester in the Victorian era, the 10-part series demonstrates the extraordinary paral- lels between the telegraph age and the inter- net age. Beautifully realised, atmospheric, bold and daring, this deserves to be seen by a wide audience, said the judges.


www.broadcastnow.co.uk


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