Best Game Shortlisted


Sweatshop Littleloud for Channel 4 The true cost of fast fashion was the focus of this beautifully designed Channel 4 Education game, in which players were put in charge of a third-world clothing manufacturing factory. Sweatshop, which has generated 2 million plays worldwide, combined strategic gameplay with a series of moral dilemmas and neatly raised the issue of exploitation.


Doctor Who: The Gunpowder Plot BBC Productions & Sumo Digital/ Revolution Software for BBC The fifth PC game in the free series featuring the Doctor was an immersive 3D adventure that has been downloaded 620,000 times. Players can explore London in 1605 and are directed to solve a series of puzzles interspersed with rich cut scenes featuring actors from the TV show.


The Bank Job N


head-to-head game Remarkable Television & Chunk Games for Channel 4


o better testament can be paid to this game, launched a full four weeks ahead of the TV series,


than the startling fact that a female con- testant racked up almost 3,500 plays. And she was not the only one, as


Channel 4 and show producer Remark- able, along with developer Chunk Games, hit on the idea of recruiting con- testants for the live quiz series solely via the online game. Visitors needed only to play two games to stand a chance of appearing in the George Lamb-fronted show set in a London bank vault, but the average person had 26 goes. The game, which matches two players


in a head-to-head general-knowledge battle, generated 7.5 million plays from 280,000 users and 57,000 contestants applied for the first two series. The producers were able to cast strate-


gically as it offered them an insight into the likely behaviour of users based on their online actions. Users also had to register some personal details. The online launch contributed towards awareness of the TV show


22 | Broadcast Digital Awards | 22 June 2012


ahead of launch and helped it secure a loyal fan base in time for its January TX. During the show, live gameplay stats


fed into the trail, with players at home rewarded with an on-screen mention and a themed online tournament rolled out to fit in with specific shows.


‘A great way of casting and building awareness. But fundamentally, it’s just a


great, entertaining game’ Awards judge


The judges praised its innovation, high


adoption rates and enjoyable gameplay. “A great way of casting and building awareness,” said one. “But fundamen- tally, it’s just a great, entertaining game with statistics to support this view.” The Bank Job game was a bold step


forward for C4 and Remarkable follow- ing their successful collaboration for quiz show The Million Pound Drop, which included a play-along element. It has been beefed up for series two.


Home Sheep Home 2 Aardman Digital, Mobile Pie and Chillingo The free puzzle game sequel has spawned 125 million plays as users try to navigate Shaun the Sheep and his two friends to the safety of the barn across three scenarios. Hugely addictive and stylishly animated by Aardman, it was a highly praised example of a licensing tie-in.


The Cube Objective Productions and All3Media International for ITV The mobile and tablet tie-in to the physical gameshow accurately translated the challenges faced by contestants by making full use of the devices’ capabilities across the 25 games available. The 3D environment and TV show score helped the app generate more than 10 million registered scores.


The Nightjar Somethin’ Else for AMV BBDO and Wrigley’s 5 Gum A truly innovative game that features no video, forcing gamers to navigate their way to safety from a spaceship using only binaural surround sound. Featuring the voice of Benedict Cum- berbatch and thousands of audio files, the free adventure has been downloaded more than 100,000 times.


Tree Fu Tom Plug-in Media with Blue Zoo for CBeebies Webcam technology is at the heart of this spin-off game for three to six year-olds, which features six mini-games served via two interactive storylines. 3D animation is forged with CGI graphics to create an “interactive cartoon” in which children can explore the world of Treetopolis.


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