Best Entertainment Programme


Award sponsored by


ELSTREE STUDIOS Shortlisted


Celebrity Juice Talkback for ITV2 ITV2’s slow-burning hit is now arguably the best panel show on TV – and certainly the rudest. With a consolidated peak of more than 3 million viewers, Celebrity Juice is a breakout success that has prompted ITV to try to turn host Keith Lemon into a mainstream star on ITV1. It also features weird games – Philip Schofield taking on The Moob was a particular favourite.


Geordie Shore Lime Pictures for MTV MTV wasted no time in getting two series of Geordie Shore on air and was rewarded in the second with its highest ever peak of 452,000 viewers. The escapades of the hard-partying northerners were also a social media sensa- tion, with the show’s official Facebook page garnering 345,000 ‘likes’ and its cast mem- bers collectively gaining more than 1 million Twitter followers.


Dynamo: Magician T


he impact of Dynamo: Magician Impossible on Watch has been, for want of a better word, magical. The channel, best known for high-


profile BBC re-runs, struck gold with its most successful origination so far, thanks to the unlikely mix of high- octane tricks and stunts with a low-key but charismatic performer. One judge summed up the combina-


tion perfectly: “The tricks and Dynamo’s humility are brilliant, the backstory of his life is fantastic, and the show has consist- ently fantastic magic. He was a real find and had a great effect on the channel.” That effect translated to a peak audi-


ence of 1.8 million and a series average more than 1,000% above what the slot had been getting. The programme generated 42,431


social media items during the reporting period, where Twitter was the most prominent social media type, account- ing for 93% of coverage. Influential Twitter users including Matt Lucas and Stephen Fry ensured that posts peaked at 5,795 on 28 July.


www.broadcastnow.co.uk


Impossible Phil McIntyre Entertainment for Watch


That success inevitably brought atten-


tion from rival broadcasters, but Watch has fought off competition from the terrestrials to secure an exclusive talent deal with Dynamo, commissioning two 4 x 60-minute series for 2012.


‘The tricks and Dynamo’s humility are brilliant… he was a real find and had a


great effect on the channel’ Awards judge


Dynamo’s range is impressive and the


show makes the most of it, filming a wide variety of characters in locations ranging from Miami to Bradford, and from Little Havana to Brixton. His tricks also provide plenty of wow


factor and comic moments, such as when he transformed snow into diamonds in the Austrian mountains, walked across the River Thames, and moved a girl’s tan line on the glamorous Miami Beach. “He makes you believe that anything is possible,” said one judge.


Steps Reunion ITV Studios for Sky Living Steps Reunion was the top-rating non-scripted show on Sky Living in 2011 thanks to an innova- tive approach. Rather than a traditional music documentary, the aim was to use structured- reality sensibilities to fuse documentary and drama. The result was a raft of awkward pauses, genuine tears and a very engaged audience.


Sun, Sex And Suspicious Parents RDF Television for BBC Three An impressive series average of a smidge over 1 million viewers (double slot average) tuned in to see mums and dads go undercover to check what their teenage progeny got up to on the beach and in the clubs on holiday. The series provided plenty of ‘Booze Britain’ entertain- ment and moments of comedy, but balanced that with investigating the move from childhood to adulthood and how that shift alters the dynamic of the parent/child relationship.


The Only Way Is Essex Lime Pictures for ITV2 What’s left to say about TOWIE? The original, and arguably still the best, structured reality show on British TV continues to add viewers, peaking at 2.2 million and averaging an impressive 1.8 million. It is also at the van- guard of social media use, regularly appearing among the top trending topics, and is being commissioned to run more frequently, with shorter gaps between series.


22 June 2012 | Broadcast Digital Awards | 25


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