Best Children’s Channel Shortlisted


Cartoon Network Old favourites Ben 10 and Star Wars were joined last year by Harry Hill (in the form of Shark Infested Custard and carefully selected episodes of TV Burp) and a dedicated ‘Laugh- ternoons’ strand. Then there’s The Amazing World Of Gumball, an anarchic series combin- ing 2D, 3D and live action that is the first com- mission from CN’s London-based development studio. Just nine months since going to air, it has already picked up four major awards, including a Children’s Bafta.


Cyw for S4C The addition in late 2010 of two-hour blocks of programming for children on Saturdays and Sundays has taken the total weekly hours of S4C’s Welsh learning service to more than 40. Notable commissions included Y Diwrnod Mawr (The Big Day), a documentary series following children on an important day in their lives. It included the moving story of a girl wel- coming her mother home from serving as a field nurse in Afghanistan.


CBeebies


and shoulders above the competition, with a record reach of 49.3% and a share of 17.5%. Several judges referred to its “risk- taking” and ability to “continue to push the envelope of what excellent means”. New commissions in the past year have


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adopted a ‘Love to Learn’ theme. The Lingo Show introduced children to languages such as Welsh, Punjabi and Mandarin, while animated action-adventure Tree Fu Tom was notable not only for attracting the vocal talents of David Tennant, but for encouraging viewers to copy moves based on techniques to help children with movement disorders such as Dyspraxia. Other new hits included Numtums,


Andy’s Wild Adventures – which brought the BBC’s natural history archive to a new audience – and a crossover between CBeebies and Strictly Come Dancing for its annual panto, Strictly Cinderella (pictured), which was seen by 2 million across TV and iPlayer, and was singled out by the judges for praise.


www.broadcastnow.co.uk


t 10 years old, CBeebies is well out of toddlerdom but shows no signs of slowing down. It stands head


Other recent launches, such as Rag-


doll’s The Adventures Of Abney And Teal, Justin Fletcher vehicle Justin’s House and the legendary Rastamouse, remain popular. “CBeebies is never complacent and


remains a brilliant example of public service broadcasting at its best,” said one


‘It is never complacent and remains a brilliant example of public service


broadcasting at its best’ Awards judge


judge, while another said it “constantly reinvents the pre-school genre with shows that are educational, fresh and engaging”. The CBeebies website, which offers a


live feed of the channel, clips, games and songs, averaged more than 890,000 unique browsers a week in 2011, peaking with more than 1 million weekly unique browsers between November and January 2012. Our judges concluded: “CBeebies excels beyond its remit and totally understands its target audience.”


22 June 2012 | Broadcast Digital Awards | 17


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