Broadcast Digital Awards 2012 Contents


27 Best Entertainment Channel 28 Best Website 29 Best Channel Marketing 31 Best Live Event Coverage 32 Best Specialist Channel 33 Best Programme Acquisition 34 Best Popular Factual Programme 35 Best App 36 The Judges 38 Best Content Partnership 39 Best Children’s Channel 40 Best Scripted Programme 41 Best Programme Marketing 43 Best Factual Channel 44 Best Game 45 Best News/Current Affairs Content 46 Best Multiplatform Project 47 Best Entertainment Programme 49 Channel Of The Year


“ H


e makes you believe anything is possible,” said a Broadcast awards


judge about one of the year’s stand- out winners, Dynamo. It would appear that he’s not the


only one achieving the impossible, judging by many of the winners of this year’s Broadcast Digital Awards.


Despite the tricky climate, many channels broke records


with outstanding content that rivalled the best of their bigger- budget terrestrial rivals. Whether it’s the aforementioned magician who helped Watch pull off the trick of attracting 1.8 million viewers – a massive 1,000% above slot average – or ITV2 beating everyone but BBC One with a stonking 3.1 million for Celebrity Juice, what this year’s awards prove is that, with quality content, you can achieve scale, volume and noise further down the EPG. You can also achieve it off the TV screen, as some of the


winners in our new awards categories demonstrate. We were encouraged by the volume of entries for Best App, Website and Game, and it’s indicative of the shift the TV industry is making and how innovative these projects are becoming. From big multiplatform projects such as Embarrassing Bodies: Live From The Clinic, which the judges described as “a landmark event in the history of multiplatform”, to newer and narrower content such as the Facejacker app, what’s apparent is not only how entertaining this content is, but also how effective it can be in conjuring up valuable data and – that magic word – revenue.


Lisa Campbell Editor


39


40


49


Thank you to all our sponsors


Opening sting provider


ELSTREE STUDIOS woodsfilm www.broadcastnow.co.uk 22 June 2012 | Broadcast Digital Awards | 3


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