control your labour costs. All these games as well as combinations of different games in a single product, being fully automated, offer all advantages such us the speed at which the games are conducted with no need for staff to operate, no delays of the dealers, possibility to provide lower limits and many more. Or in other words only operator’s imagination is the limit regarding game options provided by Interblock.


Are you expanding into other new markets throughout the world? Not so far ago, Interblock announced distribution agreement with South African company Atomic gaming and have find a partner for South America, company Koala gaming. In both markets we have just started to install our first Organic products and this is hopefully only the beginning. We know these two markets still have many opportunities to explore and we are ready and well prepared to show them what our products can bring to the table.


The Organic design when it was first launched caused quite a stir as it is so different from traditional electronic gaming terminals. Do you have any plans to develop a new generation or are you in a period of consolidation? We allow ourselves to believe that with G4 Organic generation we definitely turned a traditional game in a modern masterpiece, with the availability of deciding on so many different configuration, design and form we changed the philosophy of electronic gaming. Also the ability of multi-game options, custom design and almost infinite number of the play stations and generators always lead and result to new forms in our existing line-up of products. It is still a great platform and aside to some functionality improvements the products will hopefully be very popular for many more years


Where do you see game development right now at Interblock? We are certainly closely observing development in the market and in which directions demands are going. Most definitely we are watching closely the legislative updates of the internet and remote gaming and if that is the case, Interblock will make sure not to miss any important opportunity. Although, for now our main focus stays the same, to remain in the top of electromechanical platform development and we just currently developing 3 very exciting new games which will be revealed at upcoming G2E Las Vegas exhibition.


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Your recent campaign to “Fight for the Revenue” was one of the highlights at both G2E and ICE - will the campaign continue this year? It was an extremely successful marketing campaign with a step towards our clients, encouraging casino operators what they should do out there in the market. It was all about helping the operators and of course Interblock’s products to win that fight. The campaign is continuing at this year’s G2E Asia, but fast approaching second half of the year will bring new surprises as we tend not to repeat ourselves – we just have too many exciting ideas we want to share with our friends in the gaming industry.


Your latest news release announces yet another award this time for the G4 Organic Live Pulse™ named as ‘Best Multi-Terminal Innovation’ in Inside Asian Gaming’s Supplier Awards 2012. This kind of recognition must be very satisfying for you and everyone involved with the company? G4 Organic Live Pulse™ is a product immediately receiving outstanding market response and of course also achieving such an important award was just a cream on the cake. Not only is an important


evidence for our customers but also pays off for all the hard working hours our team has put into this product developing it in a record time.


What would you say are the defining


qualities of the company that have set apart from others? First and foremost despite our growth we have maintained our flexibility in all aspects and the ability to react and adapt to market changes in extremely short time. We have a great passionate team who believes in our vision and can outperform any other. And last but not least we have an amazing customer base which is ready to share their thought and suggestions with us as they now every single one will be considered carefully and most of them also implemented, so in a way our customers are a part of our development team.


And finally, how is 2012 going for the company and how do you see the year going? We have set very ambitious goals for this year and are excited to see them being realized. The most important goal is to continue to develop the recurring revenue model throughout North America which will bring long term stability of the business, even though the investments it requires are enormous for our size. We will stay focused on our core business which is the development and production of gaming machines as we do believe that is still has a big potential, especially with all the regulatory changes allowing for gaming in more and more jurisdictions throughout the world.


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