SPOTLIGHT ON Y O U N G M A S T E R S
SpotlightOn is an Entrepreneur Country monthly feature which showcases the work of some of the best entrepreneurs and innovators in the UK who are under the age of 35 (which we call the Young Masters Community). Our panel of judges will each week be introducing our community to three of Britain’s most talented and exciting young entrepreneurs.
Kelly Dolan
Kelly Dolan holds the position of Editor at Entrepreneur Country, having previously worked as a freelance journalist for Bauer Media. Kelly has also assisted and provided speeches and workshops for The Urban Scholars Programme.
Rhea Sethi
Rhea Sethi manages events and business development at Entrepreneur Country. She has gained a plethora of
experience in the events and
recruitment sectors, working for the likes of KPMG and Morgan Stanley.
Julie Meyer
Julie Meyer is one of Europes leading champions of
entrepreneurs. With
over 20 years investment and advisory experience helping start-up businesses, she is the well-known founder & CEO of Ariadne Capital and a dragon on BBC’s Online Dragons Den.
Alex D’Arche, 24 Founder of Daisy Darche
www.daisydarche.com www.facebook.com/daisydarche
1. Can you describe your company and the service you provide? I would like to think that our pieces are timeless, elegant and ageless, very easy to wear and versatile. I like to create collections around a certain mood by using colour and imagery, with my main inspirations being urban gardens, European architecture, aerial photography and textures. Also, our garments are made in England, in house.
2. How did your journey begin?
My journey began whilst at university studying for my BA, although I knew much earlier that I didn’t want to work for somebody else. After completing my A Levels I began a foundation course in Art at Chelsea college of Art and Design. I started to create prints in my spare time, which quickly evolved into a collection, and before I knew it I had my first order, from Liberty’s of London no less, and Daisy Darche was born.
3. What was your first big project?
Daisy Darche London was my first and current project, and outside of that I collaborated with another designer to create some prints which I really enjoyed. I am always looking to work with other creative people, you learn so much.
4. Where do you see yourself in 5 years?
Achieving worldwide recognition for my work: I see my brand developing into other areas such as interiors and accessories and also selling in other major department stores around the world.
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