Top 10 Tips on Promoting a Digital Business
Here are 10 Top Tips extracted from my new book, The Digital Business Start-Up Workbook, to help anyone maximise the impact of their digital marketing efforts.
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Reward the user for clicking by using incentives. This could be the chance to win something, special discounts and bonuses. Start text with a verb: e.g. ‘Win a trip to Cuba.’ ‘Save £25’. ‘Lose a stone.’
By C
Use third-party tools to improve your SEO activities. Try Google’s Traffic Estimator and Google Insights to compare popularity of specific search terms so you can determine which are best. Also try SEOmoz and Advanced Web Ranking to track changes in your search ranking positions, plus Website Grader and
SEOAnalyzer.co.uk to review your ranking.
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Outline the components within your marketing activity that are measurable. Decide how often you’ll measure these and in which format you’ll report them. Set conversion goals and measure these against your baseline.
Establish a culture of testing and log-file analysis. Use A/B testing to test colours, design, layout, marketing offers, icons, fonts, colours and promotional copy on two versions of your site. Use in conjunction with focus-group user testing and customer feedback to combine hard and soft data.
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