Cheryl Rickman 5.
Make changes based on a) your own site tests (split testing/user testing), b) direct customer feedback (via forums, comments, postings, e-mails and forms) and c) marketing results (what is actually happening on your website, using analytical tools).
6. 7.
Ask for feedback from your customers. visitors with ample
Provide feedback mechanisms from forums to forms, and make them easy to use.
Monitor and measure response to your tweets and Facebook posts. Determine whether people are engaged and responding and how many new followers you are getting.
8.
Keep your social media activities in-house rather than outsourcing them. The individual within your company responsible for tweeting and posting must embody the vision, culture and passion of the brand.
10. 9.
Invite your customers to contribute. Encourage them to submit useful tweets, upload reviews or videos of them using your products or services.
Incentivize people for sharing your content by providing them with something exclusive. You might offer exclusive access to a free download or goody bag. For example,
ilikemusic.com asked the popstars it interviews to doodle on a t-shirt. It filmed them doing so,
for authenticity, then invited its users to
share the video link and enter the competition to win the exclusive product themselves.
11 entrepreneurcountry
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