SPOTLIGHT: EGGER
Flying high Demand for Egger’s recently re-launched ZOOM collection proves to be phenomenal
March 2012 saw the re-launch of EGGER’s much anticipated ZOOM collection to architects, shopfitters and the furniture industry. An exciting, trend orientated range of decors and innovative products with an enhanced focus on service and ways which can help customers achieve more by saving them time and hassle.
GGER has seen an unbelievable response to a DM campaign aimed to not only promote the range of decors, but to get the newly engineered marketing tools out amongst their customers. Not only have they seen a great response but, orders are up and the demand for samples of the new decors has never been higher. Reviews have been well received from architects, furniture makers and shopfitters, who are strongly pushing the range to their customers and putting ZOOM first. EGGER is keen to promote that their new product offering really does have something for everyone. The company’s range of matching products provides the opportunity to use precisely the right product
E
for the right application, allowing budgets to be stretched further, which could help customers win new business. Every single one of the 108 decors on offer is available from stock in 18mm Melamine Faced Chipboard (MFC), laminate and edging making it simple and easy for customers to find exactly what they need. Texture is no longer a secondary consideration after colour choice. It is now used to add more depth and add realism to reproductions, bringing them closer to real wood veneer or the real material. EGGER has introduced two new textures focused on making surfaces more tactile and ultimately more natural. Groundbreaking advances have recently been made to the quality and realism of EGGER’s decors, which means customers can now offer a more competitive and low- maintenance alternative. This provides proactive customers with an opportunity to stay ahead of their competition by offering more contemporary and realistic decors. Simplicity is all about removing the things that cause hassle and frustration. So the way EGGER sees it, it’s not only about providing customers with an outstanding range of co-ordinated decors, its about ensuring all of them are always in stock, right across the UK and Ireland. With a broad network of national distributors it means customers should experience a unique, hassle-free, simple service. To go with an impressive
collection of products and decors, EGGER hopes to shine with its service promise. One call, or e- mail, to EGGER’s new ZOOM Hotline Team is all it takes to find out about availability, processing and technical information, pack sizes, decor combinations and a range of other topics. A newly revamped website has also been designed to provide customers with every fact and detail imaginable.
In addition, EGGER can also support customers with industry leading marketing tools. To show all decors, a wallchart and swatch box has been developed to aid
customers whether interior designers, architects or shopfitters. On receipt of their marketing tools, customers can with EGGER now register their swatch or wallchart to be eligible for a number of benefits. By registering customers will receive decor updates before the rest of the market as well as free samples, exclusive trend reports
and regular product updates. n
For more information telephone the ZOOM Hotline Team on 0845 606 8888 or visit
www.egger.co.uk
ArchitectNews.co.uk | Architects Choice | 43
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52