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38 Six Secrets of Successful Ecommerce COVER STORY
4
Twitter Ads. Every user of this micro-blogging site has said something close to the follow- ing at least once: “I fi rst thought Twit er
was stupid. T en I tried it, and it’s a great place to catch up on the news of the day.” T us, if you are a business that has yet to establish a Twit er account, perhaps the time is now, because the platform is becoming a great place for marketers to promote spe- cials and new products. As is the case with
Twitter is becoming a
great place for marketers to promote specials and new products.
Facebook, branded Twit- ter pages are free to set up. T en, the company just needs to pick up as many followers as possible. For free, the marketer can start following Twit er users with hopes that they follow back. While that is one way to get the ball rolling, brands can also test Twit- ter’s ad units, Promoted Accounts and Promoted Tweets. Marketers bid on keywords, akin to Google
AdWords, and the ads start appearing when users either perform a Twit
er.com search or in their news feeds. Promoted Accounts, in particular, are designed to grow a company’s audience on the site. American Express card members have recently been pitched with $100 worth of free Twit er ads for the fi rst 10,000 SMBs that sign up. (At press time, there were still open slots available for the freebie ads at
ads.twit
er.com/ amex.) In the last several months, Twitter pages
have been enhanced to enable product videos and other multimedia marketing capabilities. Additional information on Twit er marketing opportunities can be found via
business.twit
er.com.
5 40 May May 2012 12
Free Classifi eds. Submit your site to directories like Yahoo! Classifi eds, where businesses can post about products and services at no charge.
T is tactic works particularly well for get ing sweep- stakes to go viral on the cheap.
6 Advertise URL on
Everything. Whether it
is a direct mail piece, a Yellow page ad, business
card, an email campaign, or the signage in front of the building, always promote the website. T e free impressions your com- pany’s properties can create should not be underestimated.
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news
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