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26 Drop Shipping for Retail ROI FEATURES
shippers work on a cost-plus basis. We actu- ally receive discounts based on our marketing and sales eff orts that allow us to provide this manufacture-direct pricing to our members. We use our membership purchasing power to assist in these negotiations.”
EZDropShipper.com and EZWholesaler.
com off er more than 2,500 items, from hot brands like Canon, Miracle of Aloe, Shark, Contour, and more. Product categories include “As Seen on TV,” Jokari, Collectibles, Health and Beauty, Home Medical Equipment, Housewares, Made in USA, and Security & Defense. Salco recently brought on an Electronics category, which off ers a big selection of Lenovo lap- tops and accessories. “Our ‘As Seen on TV’
products have always been excellent sellers,” Maggio points out. “T ey are typi- cally lower priced items with high volume. In con- junction with that, I would recommend product lines like Jokari and Miracle of Aloe. For more niche mar- kets, I would recommend the Collectibles line or our very popular Security and Defense line.” One of the great
BELLISSIMO STUDIO Palm Beach Gardens, FL 33148 Tel.: 561-625-0272 • Toll Free: 800-377-6407 Email:
staff@bellissimo1.com Website:
www.wholesalecentral.com/ bellissimo
great number of smaller retailers now sell to consumers both online and offl ine. Drop shipping for those multichannel players has become a testing ground to
enhance profi tability. “It’s great for our drop ship partners with brick
“They can try products on their websites to see if people are interested,
before stocking their store shelves. It’s a fantastic way to increase your business without the gamble.”
Raenell Agnew, marketing director for Bellissimo! Hand Painted Glasswear
things about drop shipping, Maggio says, is that it is almost free to try any of these lines. “Our customer has no inventory investment, no storage, no investment, no concern about dead stock,” he said. “T ey simply post the items for sale, and they only buy aſt er they have a customer who has paid them. T at’s about as close to a no-risk business as you can get.”
Bellissimo Helps Retailers During the genesis of web retailing, there was nor- mally a wall between e-tail entrepreneurs and brick and mortar shops. But that is no longer the case, as a
28 May 2012
and mortar stores,” says Raenell Agnew, marketing director for Bellissimo! Hand Painted Glasswear. “T ey can try products on their websites to see if people are interested, before stocking their store shelves. It’s a fantastic way to increase your business without
the gamble.”
Agnew’s firm, based in Palm Beach Gardens, FL, identifi ed this retail trend early on, establish- ing a drop ship program in 2004. It charges the same prices for unique items to drop ship clients as it does
to wholesale customers. Its product line can be found at
www.WholesaleCentral.com/Bellissimo. In terms of drop ship details, retailers that join
receive a compact disc with merchandise images and Excel spreadsheets containing product descriptions and pricing and digital marketing materials. T e thor- oughly writ en CD makes it easy to upload Bellissimo’s drop ship program to a store’s website, including up to 1,600 products. Orders get shipped within two or three days, and can be delivered either Priority Mail or Express Mail via USPS, at no extra charge across the U.S., including Hawaii and Alaska. Every Bellis- simo piece is giſt wrapped in snowy white tissue paper,
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