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www.WebWholesalerMagazine.com WEB PROFITS DataDa by Eric Leuenberger
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Segm tat
Segmentatiion Fo Ec mer
Data segmentation enables deeper penetration into understanding the true performance of a website.
Knowing we need to segment data, one might ask, “What is the best method
for doing this inside Google Analytics, and are there any specifi c areas that should be focused on for analysis?” T e answer to the fi rst part of the question is straightforward. One reliable method for segmenting data within Google Analytics, although not the only one, is to use Custom Variables, in conjunction with Event Tracking, to push data into Google Analytics that would otherwise
Continued On 12 10 May 2012
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F YOU ONLY use the standard data gathering and reporting features present in Google Analytics, you are not get ing a complete picture of how your business is performing. For ecommerce stores to gain insight into the
behavior of visitors, they need to be doing more. T e need to bet er segment data becomes critical to making informed business decisions about how to best reach business objectives. In short, data segmentation enables deeper penetra- tion into understanding the true performance of a website, and the behavior pat erns of its visitors.
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