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30 Western Express for Western Success FEATURES
Seller feature, while now also providing the ability to sort products by price and/or brand name. If customers add items to their shopping carts but do not have the time to check out, Western Express will send an email notifi cation to enable buyers to fi nish the process at their convenience later on. Retail- ers increasingly use email to reach out to Western Express with questions about prod- ucts and order requests. “Overall, email has
become much more prominent in recent years,” Mot sman said. “Our email lists have grown about 30 percent in the last year, and we get emails all day long from customers. But at the same time, a lot of customers appreciate a more personal touch. We have quite a few small stores that prefer to contact us by phone, and we are more than happy to talk with them.” Western Express customers are off ered a low
minimum order of only $125. Western stores, cos- tume shops, fl ea market sellers, and other types of retailers are benefi ting from excellent profi t margins, Mot sman said. Cowboy hats are available in the following styles: faux ($6 per wholesale unit); straw ($6); and premium wool ($20). Belt buckles whole- sale at $10 per unit, while the snazziest western shirts found anywhere cost just $20 apiece. Bandanas, boot accessories, bolo ties, blankets/ponchos, and patriotic-themed items are just a few of the many products available at
WesternExpressInc.com. “Our website is easy to use, and it’s driven to be
an ecommerce tool for our customers,” Mot sman says. “We are constantly updating our products to accurately show the latest items and prices.”
Unbeatable
Teamwork Western Express has part- nered with Advanced E-Media to help improve the wholesaler’s website, and optimize search engine rankings to deliver the great- est traffi c. Mot sman knows that companies are only as strong as their products and team members. Western Express constantly commu- nicates with their factories to ensure that cowboy hats, western shirts, belt buckles,
and other wares are of the highest quality. “We get feedback from customers about our products,” says Mot sman, “and we monitor our production.” Western Express operates from a 20,000-square-
foot warehouse ten miles southwest of Pit sburgh, located just off Interstate 79. In addition to great products and prices, fantastic people separate this company from the competition. To utilize a line from the movie that sparked their business, the folks at Western Express make everyone feel like real cowboys. “Four of our employees have been with us for
19 years, and several others have been with us for over ten,” Mot sman points out. “We are family-run, so it’s a very friendly atmosphere here. I think it’s refl ected in how our employees are dedicated to our customers and their individual needs.”
For more information: WESTERN EXPRESS INC. 300 Villani Drive, Bridgeville, PA 15017 Toll Free: 800-245-1380 Tel.: 412-257-5020 • Fax: 412-257-5022 Email:
info@wexpress.com Web:
www.wexpress.com
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news 32 May 2012
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