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24 Drop Shipping for Retail ROI FEATURES
“I don’t charge anything extra for drop
shipping, because I want to be there for my retail clients,” says Mark Ehrmann, founder of Mark Ehrmann Jewelry. Drop ship orders, Ehrmann notes, take roughly the same amount of time as regular wholesale orders to package and fulfi ll, about a half hour. “So why charge more?” he asks, and adds, “T e return packag- ing will have the retailer’s name and address on it, not mine. I want to be the invisible part of the fulfi llment process, so my customer gets all the credit for the delivery.” His “T e Wrap” non-pierc-
ing earring products, hand- craſt ed one piece at a time, have been a hit with women since the 1980s, and are available at
www.MarkEhrmann.com. “Consumers appreciate the hand-fi nished look,” the designer and executive said. “It diff eren- tiates our product line from a lot of other items available on the market.” Ehrmann says his company prices its products to give retailers the ability to achieve an enviable return on investment. Retailers normally price his items at either 2.3 or 2.4 times the wholesale price, and they do not have to keep the prod-
“While many drop shippers offer data
feeds, we allow you to create a feed based on what you want.”
Sal Maggio, Salco Distributors
MARK EHRMANN JEWELRY 6871 Abbott Avenue, Sebastopol, CA 95472 Tel.: 707-824-8066 Email:
info@markehrmann.com Website:
www.markehrmann.com
uct in stock, with Ehrmann’s drop ship- ping. “Some of my clients in higher rent locales price my stuff at three times,” he says. “T ey keep selling out and coming back for more.”
EZDropShipper.com Sal Maggio is a wholesale vet- eran who understands the need for servicing retailers with the best drop shipping tools. He is the CEO of Salco Distributors, which operates leading web- sites
EZWholesaler.com and
EZDropShipper.com. T e lat- ter not only off ers great prod- ucts at fantastic prices, but also a custom data feed system that
is top notch. It allows retailers auto-populate their web- sites with Salco’s latest items. Maggio recently broke down how EZDrop-
shipper.com’s data feeds work. “While many drop ship- pers off er data feeds, we have a system that allows you to create a feed based on what you want, 24/7,” he says. “If you need help or additional service, we have a data- base programmer on staff , so whatever is needed can be accomplished. T ere are feed providers out there who charge $30 plus per month just to manage one feed. But here you are get ing what amounts to several feeds, and it’s included in our $29.95 membership fee.” Salco’s 19 years of business has created strong
SALCO DISTRIBUTORS 13575 58th St. N Ste 200 Dept 125, Clearwater, FL 33760 Tel.: 727-581-5050 • Fax: 866-922-9760 Email:
sal@salcodistributors.com Website:
www.ezdropshipper.com www.ezwholesaler.com
26 May 2012
bonds with manufacturers everywhere. Maggio said these ties let his fi rm leverage the marketplace to cre- ate the best prices for retailers. “T ese relationships and agreements allow us to mirror the pricing of the manufacturer, despite the fact that we are selling only one piece and not a pallet,” Maggio said. “Most drop
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