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www.WebWholesalerMagazine.com CURRENTS
Web-Only Retailers See Growth
DIGITAL SHOPPING channels are undeniably a growing trend among bargain hunters, special occa- sion shoppers and even shoppers looking for everyday merchandise. T e web has become a powerful resource for fast browsing and convenient purchasing, and as a result, ecommerce merchants continue to generate the most sales. According to an analysis of 100 web-only merchants, 59 retail chains, 27 catalog and call centers and 14 consumer brand manufacturers for the forthcom- ing 2012Top 500 Guide, ecommerce merchants make up the fastest growing Top 500 merchant category, so far. T ese web-only merchants have seen a collective
sales increase year-over-year of 35.6 percent, from $46.55 billion in 2010 to $63.11 billion in 2011. While the results include
Amazon.com, whose sales grew nearly 41 percent last year, ecommerce merchants still saw recognizable growth. Without Amazon, the remaining online-only retailers grew year-over-year 21.7 percent. Store based retailers even found bet er success through their associated online business, as seen in the combined web sales of chain retailers, growing about 14.4 percent year-over-year. T is story is adapted f om an article on
InternetRetailer.com.
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