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Technical Review | January-March 2012
DIGITAL BROADCASTING SYMPOSIUM 2012 “Decision time for Stakeholders”
The 2012 event of the ABU Digital Broadcasting Symposium was held from 9-13 March 2012 in Kuala Lumpur. It was the eighth such symposium organised by the ABU and carried the theme “Decision Time for Stakeholders”. The event attracted over 1000 participants, representing broadcasters, regulators, policy makers, manufacturers, service providers and other industry players.
The composite 4-day event included a 52 booth exhibition and focused workshops and conference sessions, addressed by over 90 eminent speakers. The conference and workshop sessions provided, among other topics, information on the advantages of implementing digital technology and services.
Opening
The 2012 ABU Digital Broadcasting Symposium commenced on 6 March in Kuala Lumpur. The opening day saw eight workshops presented to more than 400 participants from ABU members, equipment manufacturers, system integrators, service providers and representatives from other sections of the broadcasting and associated industries.
As was customary, the DBS conference commenced with “Perspectives,” presented by a media personality, providing a non-technical viewpoint on technological developments.
In his welcome address, the ABU Secretary-General said that new technologies brought with them several complicated issues and that it was for the stakeholders to take appropriate decisions so as not to be left behind in the marketplace.
Industry Keynote
The Industry Keynote was presented by Mr Brett Savill, Director of Strategy and Corporate Development of Broadcast Australia. He said that the theme of the Symposium, “Decision- time for Stakeholders,” was the right one for 2012 and he suggested that one of the things preventing broadcasters from realising their vision was having to cope with the growth and complexity of content delivery.
Ministerial Address
The Ministerial Address followed the first Session of the conference and the ABU Secretary General welcomed the Hon. Deputy Minister of Information, Communications
Mr Tung (right) receiving the award
and Culture, Malaysia, Y B Dato’ Joseph Salang. In his address the Hon. Deputy Minister said that audiences were now demanding diverse types of content on the platforms of their choice, yet meeting these requirements would not have been possible but for advances in broadcasting technology. He added that however, it was important that broadcasters met the challenges and made good use of the opportunities offered by the new technologies. He said that many countries in the region, including Malaysia, were keen to implement the digital technologies to enable their audiences to reap the benefits of digital services.
Presentation of Life-time Achievement Award
It was announced that the special lifetime achievement award was being made to Mr Doan Viet Trung, the Vice President of The Voice of Vietnam (VOV). Mr Trung, it was said, had been working with VOV for more than 20 years and that he had provided leadership in setting up and expanding VOV’s radio and TV broadcasting network in Vietnam. He had initiated the introduction of new technologies and new media in VOV, including a traffic channel and news webcast. The award, presented by the Hon. Deputy Minister of Information, was received by a colleague, on behalf of Mr Trung.
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