Jack Welch insisted his managers practice the ‘‘reality principle,’’ which he defined as ‘‘being willing to face the world as it is, rather than the way you wish it could be.’’ You cannot resolve a problem or resolve a difficult situation unless you have the courage to face the current facts squarely, whatever they are. Reevaluate all your business activities. Is everything you are doing necessary to win and keep customers? What savings could you generate by partnering with other companies to do work or carry overhead? Could you share a warehouse or manufacturing plant with a neighboring firm? Can you share an accounting department? What activities could you outsource without reducing quality or service to your customers?
3. WHERE DO YOU WANT TO GO FROM HERE? What do you want to accomplish? Clearly describe the ideal desired outcome for your business. Project forward five years and imagine that your business was perfect. The greater clarity you have about where you want to be at a specific time in the future, the easier it will be for you to create a great business plan, or blueprint, that will enable you to get from where you are today to where you want to go. Be specific about your future goals and desired outcome.
FOR INSTANCE: + How much product would you be selling five years from
now?
+ How much would you be earning (gross and net), and how does that compare with your competitors?
+ How many people would be working in your business? + Who would your customers be, and where would they be located?
4. HOW DO YOU GET FROM WHERE YOU ARE TODAY TO WHERE YOU WANT TO BE IN THE FUTURE? What are the steps that you will have to take to create your ideal future business? Make a list. Write down every single thing that you can possibly think of that you would have to do to achieve your goals in the future. As you think of new actions, tasks or steps, add them to the list. This information then becomes your recipe or formula for achieving your business goals.
5. WHAT OBSTACLES WILL YOU HAVE TO OVERCOME? WHAT PROBLEMS WILL YOU HAVE TO SOLVE? Of all the problems or obstacles standing between you and your desired future outcomes, what are the biggest or most important? If you aren’t already a fast-growing, highly profitable company, why not? What is holding you back? What are the critical constraints or limiting factors for growth? Sometimes just identifying and removing one critical block or obstacle can turn your company into a more profitable enterprise.
6. WHAT ADDITIONAL KNOWLEDGE, SKILLS, OR RESOURCES WILL YOU REQUIRE TO ACHIEVE YOUR STRATEGIC OBJECTIVES?
What additional competencies or capabilities will you need if you want to lead your field in the years ahead? Every business begins and grows around a set of core competencies, but there are almost always additional core competencies that you’ll need to acquire or develop over time. If your company is already the market leader, then explore what new areas there are in which you can excel. And most of all, ask yourself what you can do, starting today, to begin to achieve those core competencies to create your business of the future.
publications + social media brochures + logos web design
In need of a new website? Publication Design? Maybe a social media campaign? Or kickin’ it old school with a brochure? ( and yes, there is still a place for print in 2012.) You’ve come to the right place.
TZDesign Group, led by graphic designer, Siobhan Davis, is more than just graphic design, she has a Master’s Degree, and she is still the hippest chic we know. It’s about kick ass copy and kick ass design. We’re
here to get things done for you in the most refreshing and energizing way possible. Bring on the graphics, turn it up a notch, and let’s have some fun with this thing.
design it like you mean it!
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