CAMEO
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14 | APRIL/MAY/JUNE 2012
web television show about the client’s subject expertise and distribute it to the client’s audience, no matter where they are located.” NCS refers to this as its High 5 Video Platform.
Laker believes the services his company provides are essential not only now, but especially in the future. “Forty-eight hours of video get uploaded every minute on Youtube,” he states emphatically. “That is more content produced in the last six months than CBS, NBC and ABC produced in the last sixty years and its only getting started. Google is leading the need for video content on the web. Roughly 90% of businesses have no video presence at the moment. However, they will require it within a couple years, just to stay competitive. We help tell their story using professional HD video tools while also providing the ability to chart the effectiveness of our efforts. In essence, we create a series of video products that systemize your sales cycle. You know exactly where your dollars are spent and how effective that spending is in terms of your business growth.”
Laker may be on to something here, especially in light of the Internet’s continued growth. Remember that in December, 1995, the Internet had roughly 16 million users, or a mere .4% of the world’s population. At the end of 2011, that had increased to 2,267,000,000 or 32.7% of the global population. These numbers have made the “global village,” predicted by 70’s communications theorist and visionary Marshall McLuhan, a reality. Stats from the April, 2011, edition of the blog, DigitalBuzz, declare that over 200,000,000 Youtube views happen on mobile devices everyday. Video is no longer the future; it is the present for businesses looking to grow.
As an example to existing and potential clients, and as an exercise in putting into practice what he preaches to those clients, Laker is getting into the act himself, so to speak. “I am creating my own show called Everyday Success,” he reveals. “It’s a show designed to inspire people to accomplish their dreams of success, whatever they may be. And we realize that those dreams may not necessarily be related to money.” He draws inspiration for the show from the things that inspire and drive him. “I love to see around the corner, so to speak,” Laker says, warming to his subject. “I enjoy the experience of life and hearing from the people who look to enrich both their lives and the lives of others. I love hearing and sharing their stories.”
From a technical standpoint,
NCS.tv is well equipped to fulfill its clients’ objectives. “We operate from a studio in
St. Petersburg,” he says. “We shoot in front of a 50-foot green screen at a 90 degree angle. This allows us to use multi-camera shoots, which give the videos that television look and feel. We shoot everything in 720p (for “progressive”), which is currently the most efficient means of presenting HD content on the web.”
The Indiana native, a graduate of Ohio’s Xavier University, appreciates the video process from concept to completion, no doubt because it mirrors in many ways his own journey, one that Laker is convinced will end happily. “I am an eternal optimist,” Ron declares. “I firmly and truly believe that I can accomplish anything I want to. I love to strategize the possibilities that are open to me.” When not working, the Tampa resident engages in yoga for exercise and relaxation, along with bike riding, reading and painting. Entertaining friends, travel and meeting new people are also activities he enjoys.
As one might expect, he is appreciative of the lessons learned from key people he has met along the way, mentors who imparted key information that has become crucial to his personal and professional success. “I have had several mentors in my life,” Laker says. “I always learn something from people, even if it means doing the opposite of what I see them do because I see the disastrous results they achieve.” After a moment’s thought, he adds, “Professionally, my best mentor was Jim Breth of the DJJ Company, who helped me understand the importance of taking care of the people around you. On a personal level, Doyle Fellows, a famous artist, told me early to never be impressed by what people have because there will always be someone who has more. Instead, he stressed the importance of being impressed by the methods which they used to acquire what they have.”
In that spirit of mentoring others, he offers this sage counsel to his entrepreneurial kin: “Remember that ideas are the easy part. Execution is the magic, and that cannot be accomplished on your own. You need partners, but when you go to pick your partners, pick them based on their integrity first.”
Ron Laker would also remind you to live courageously, and embrace the opportunities presented by change. After all, as American humorist Mark Twain once said, “It is better to find out than to suppose.”
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