Media Literacy
These images make part of a reflection about what we value most in society. “Crafts, Technology and Entertainment”. Modernity has changed the value we give to certain practices, and in my way of showing these images, I attempt to show what technology has gifted us.
T
he main opinion behind these photographs is the difference between global aspects such as crafts, technology, and
DIY entertainment. All these things have a certain weight and substantial value in our every day lives. Mainly, demonstrating how we give a lot more value to something that looses its charm as soon as a new model appears, meanwhile culture even as devalued as it is today has never disappeared from the inheritance of humankind.
The message here is itself of revaluing. A
collective of images with actions that have been carried from generation to generation, culture to culture, without borders or languages against the so- mentioned modernity which comes from the hand of the acclaimed globalization and which leaves nothing behind but its abandoned creations and its made-up borders. The intended goal is to evoke reflection
on the limits of so-called modernity, contrasting how the small details learned from generation to generation such as traditional crafts and dances maintain their splendor, while the so-called “top of the line technology” (in this case the car) ends up being an obsolete object with the passing of time. It invites the reader to observe and give value to the important aspects of the ideas and actions that culture brings forward in order to evoke some kind of reaction towards a global and environmental change.
// Javier Navarrete Bravo is a Mexican-
born artist. As a photographer, musician and performer, he has collaborated in the Canadian cultural scene since 2008 and is a member of Red Slam Collective.
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