18: WGE MAG
Hot Sauce G
Marketing to the campus masses
aming on college today has reached a fever pitch. Students are more connected than ever creating their own social gaming experiences through their phone, laptop, tablet, and consoles.
With the seemingly constant release of first person shooter games, online competitions, and friend to friend combat in the sports arena, it’s no wonder this generation of gamers saves part of their financial aid to support their gaming habit. So what do we know about this group of gamers? We know that they race through games quickly staying up all night when they should be studying just to be the first in their group of friends to complete the title at hand. This may attribute to the reason why they will often play a game a lot over a short period of time before swiftly moving on to something new.
We also know it’s all about the competition. Competition is coursing through their veins day and night while mobile gaming in class, playing at home, participating in a campus game of Humans vs. Zombies, trading shots through Words with Friends, cheering on their campus teams, and multi-playing with their social communities. Console gaming still reigns supreme on campus as far as the preferred gaming platform with PC gaming coming up quick with titles like Skyrim and StarCraft transcending barriers and making a serious impression. Online content is becoming increasingly popular with consoles and laptops developing into the center of their entertainment universe. Campus gaming clubs are also growing in size and number varying from RPG groups, online gaming leagues, and competitive teams with games like Smash Bros., Call of Duty, and League of Legends at the forefront. As a result, campus computer labs and LAN groups are seeing increasing numbers of students coming through wanting to sign up for upcoming competitions with nothing more than bragging rights at stake.
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