master marketing A
photography
t a time when many companies are cutting down on their advertising and marketing budgets because of poor figures, it comes as a great boost to receive a PR package of exceptional quality unannounced.
A solid, beautifully made, wooden box arrived from The Prop Box – a completely new name to us. Inside, a wooden cased memory stick had a set of excellent example photos by Shane Miller LMPA, a per- sonal video message from the company’s co-director Laura Major, and properly written and formatted press stories (almost unheard-of these days even from the blue chip PR agencies). And three chocolate coins and a ‘bottle’ all of which were not the usual out of date product! When the Post Office sends us an extravagant promo mailing, which we know they have produced in the tens of thousands, it just annoys. That’s OUR money they are wasting. When a new company takes the trouble to invest in high impact – and we know it is tailored with precision to our market – the impression is very different. That’s why you are reading this now. Here’s their press story.
Propping up sales
You know you have the poten- tial to expand your client base and you know you could make more money from your art, but when do you ever get the time to explore new opportunities? An innovative new company, aims to take the leg-work out of business development so that photographers can focus on what they do best – create beautiful images and happy clients. So confident is The Prop Box Ltd in its ‘business in a box’ solution that if offers a money back guarantee if you don’t generate more income as a result of using its products. Inspirational and beautiful props supplied by The Prop Box
MASTER PHOTOGRAPHY 18
form just a part of the com- pany’s unique offer. Stunning photographs by multi award- winning photographer Shane Miller, and accompanying posing and lighting guides will enable photographers to recreate those images in their studios. “I know that photographers are driven by the desire to cre- ate ever more beautiful and cre- ative pictures, “says Shane, “but when you’re running a business, there’s never the time to do the endless research needed to spot the next photographic trend, source the props, or find the best way to market and grow your business. The Prop Box is the quick, easy and pain-free solution to this problem. Even better, investing in a Prop Box will often cost less than you’d pay for a camera or lens.” To run a successful pho- tography business you need
Sample images by Shane Miller LMPA show off the Prop Box accessories for newborn poses
a multitude of skills, which is why Prop Boxes come complete with guides to create effec- tive marketing campaigns. They also include gift templates to maximise profits from the photographs produced. Just as importantly, The Prop Box will reflect the latest trends in this rapidly expanding market. Shane sees The Prop Box as a complete business solution: “Speaking as a ‘Tog’ myself, I know we’ve created kits that address both the artistic and business needs of the modern photographer. This is something I’ve never come across in the industry before, and the idea really excites me! I love the prospect of having a complete photography business in a box delivered straight to my door.” Company Director, Laura Major says: “The idea for The Prop Box was borne out of our knowledge of the industry, a love of creating beautiful images and an understanding of the tools required to make a business succeed. Our Prop Boxes are designed to be used both by photographers working alone and for larger studios.” The Prop Box Ltd will intro- duce new product during the coming months and one-off ‘Get The Look’ kits will feature regu- larly on the company’s website:
www.thepropbox.co.uk
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