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WBENC Roadmap to 2020

rate executives, government entities and en- trepreneur professionals alike. The Wom- en’s Business Enterprise National Council (WBENC) believes that women’s business- es are a tremendous resource that can fuel economic growth and add jobs in the com- ing decade. WBENC was part of a sweeping, cross-


industry initiative two years ago that envi- sioned the contributions that women’s busi- nesses can make in The Roadmap to 2020. And today, WBENC has developed its own strategic plan called the WBENC Roadmap to 2020, designed to simultaneously en- hance women’s business capabilities and their opportunities to put them to use in lu- crative contracts with major corporations and government agencies. WBENC is the leading advocate for and authority on women’s busi-

he economy and jobs creation continue to be the “front-burner” topic for corpo-

Through the hundreds of skill-building

events, executive education and networking opportunities WBENC and its 14 Regional Partner Organizations offer each year on a national and regional level, WBEs are able to sharpen their skills and strategies for landing and keeping this business. Access to capital has always been the fuel of business, but in recent years in the wake of credit shortages, it has been its life- blood. Our community of corporations and financial institutions creates opportunities for WBEs to access financial resources and innovative strategies for short and long term capital.

Costs, such as benefits and payroll taxes, WBENC President and CEO Pamela Prince-Eason

ness enterprises (WBEs) as suppliers to the nation’s corporations and government agencies. By certifying over 11,000 WBEs as WBENC women-owned businesses, WBENC assures its Corporate and Govern- ment Members are able to access a pool of qualified, vetted companies owned, operated and managed by women. WBENC is in the unique position of bringing these groups together towards the goal of generat- ing business. As the organization

rapidly approaches its 15th anniversary,

WBENC is committed to reaching more women’s businesses with WBENC certification, providing unmatched access for women’s busi- nesses in the Corporate and Government marketplaces and preparing all of them to position themselves for success amidst the powerful in- dustry and consumer forces that are defining today’s businesses and economic future of our nation. “WBENC focuses on three key strategies that are at the heart of

WBE business growth,” says WBENC President and CEO Pamela Prince-Eason. “They are access to the corporate marketplace, access to capital, and enabling them to enhance their employee benefits while controlling costs.” Access to corporate and government markets is a powerful driv-

er of women’s business enterprise success. Through business develop- ment events across the country and the annual WBENC National Con- ference & Business Fair, WBEs have substantial opportunities to meet decision makers, enter the pipeline of suppliers and win corporate and government contracts. These contracts can take different forms, either as “first tier” direct

suppliers to corporations; or as a “second” or “third tier” supplier through a direct contractor. Similarly in the government arena, WBEs can work as direct contractors or subcontractors. Second and third tier contracting often gives WBEs the opportunity

to broaden their expertise and deepen their capacity, and serve as a crucial step towards attaining Tier One contracts.

is the third key area affecting a WBE’s via- bility. With the best minds in the public and private sectors among our members and ex- tended partnerships, WBENC helps educate

WBEs on best practices in cost management. And how does this pay off? First, women can generate jobs. The original Roadmap to 2020

anticipated that women’s businesses could create a minimum of 6 mil- lion jobs by 2010. Women also tend to create better, higher paying jobs. Second, women are known for investing back into their compa-

nies. Time and again, women business owners work to create an envi- ronment that enhances their employees’ experience. This can take the form of executive education, mentoring and celebrating diversity. Finally, women give back generously to their communities. It’s rare to meet a woman business owner who does not feel passionately about contributing her time and her resources to an issue or a philan- thropy that is close to her heart. And of course, this lays the foundation for the next generation of women and men entrepreneurs and business leaders. But at the end of the day, women’s business enterprises are a crucial source of growth for corporations and government agencies - and for our economy as a whole. Women bring innovative perspectives to the business challenges at

hand; and are committed to delivering superior goods and services again and again. Here, the case for access is reversed. By accessing the talent, knowledge and selection available among women’s businesses, corporations can mine the ideas, energy and productivity that make them and our country, great.

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