MARKET ANALYSIS


ration of retailing. Growing diversity among shoppers will create more scope to build greater contrast into the re- tail scene and threaten the death knell for ‘clone town Britain’. The prospect of fewer shoppers could pro- mote better customer serv- ice.


We could see the return


of more tailored offers to meet local needs, more local sourcing and more entrepre- neurship. It will not just be evident in the look of high


streets, but in the way that retailers engage with their customers. Social network- ing, m-commerce as well as the likes of pop-up shops are all becoming part of the new multi-channel retail canvas and will continue to add tex- ture and depth. Adversity breeds creativity and innovation, providing it’s nurtured by government pol- icy. Despite all the talk of austerity, there is every rea- son to look ahead into 2011 and beyond with optimism. ■


“I expect regional disparities to become more extreme in the wake of public sector job losses, changes to the state benefit system and the likes of city bonuses.”


Left: Tim Denison is director of Synovate.


| DEPARTMENT STORE YEARBOOK | 2011 | 15


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32