Mimi Zelman PUBLISHER
From the publisher Dear Readers,
As we approach the end of 2011, now is the time to start planning for 2012.
Plan your goals, business and marketing plan. Set a budget for your advertising dollars and request media kits in publications that serve your target market.
November is also a time to give thanks. I am so thankful to all of you who read Women With Know How every month and for all our advertisers. It is because of all your support we are able to produce this magazine every month.
Please let our advertisers you saw them here.
Last month we launched our video feature. Video en- gages the reader and is interactive. Having your video advertising gives our readers a great web experience, it increases click through rates by 200%-400%, drives social book marking and commenting, and is highly cost effec- tive. Video also engages the reader and is interactive. For more information please contact me at mimi@womenwith-
knowhow.com
Have a wonderful Thanksgiving!! Mimi
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